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Proper Suncare, is proper Skincare, and to take proper care of your skin, you have to take the enitre process seriously. When we Started Vertra Elemental Resistance in 2004, we vowed to do just that, to make a serious push and bring skincare awareness to the forefront of our market because until now, it has basically been a category that has been mostly taken for granted. Our Athletes that participate in the paddlesports industry are amongst the most prolific candidates to suffer from sunburn, skin damage, photo-aging and unfortunately in many cases, skin cancer. SIMPLY PUT, quality suncare products for people like us are not an accessory, but a necessity!

Tuesday, October 5, 2010

Vertra Sunscreen Dominates Battle of the Paddle- California

Danny Ching


Matt Becker


::FOR IMMEDIATE RELEASE::

Eric Abbott
Vertra's Paddlesports Marketing
www.vertra.com  


Vertra Sunscreen Dominates Battle of the Paddle- California

Dana Point, California (October 3, 2010) Vertra Sunscreen’s paddlesports team dominates at the 2010 Gerry Lopez Battle of the Paddle event at Doheny Beach, California.  Amongst the world’s best standup paddlers, Vertra’s athletes shined above the rest in both the elite surf and distance paddling races.

Vertra Sunscreen athlete Danny Ching, continued in his normal fashion of being nothing less than perfect at these events. Not only did Ching champion both the surf race and distance races at the BOP event in Hawaii earlier this year, he as well took the crown in both events this past weekend. “It’s a great event,” commented Ching. “I train and race hard, I was fortunate this weekend to come up on top.”

Vertra’s other athletes performed top notch as well.  The Australian Travis Grant finished in 4th in the elite surf race. “Tough and Spectacular,” commented Grant after the event. Travis battled with three other athletes for the entire race, trading leads and navigating the waist to chest high waves. The fifteen year-old Matt Becker edged his way into a 9th place in the surf race. “I am proud of the way I paddled this weekend,” mentioned Becker. “With so many top athletes present, it is a dog fight from start to finish.”

Both Ching and Grant will be traveling back to the Hawaiian Islands this coming weekend to compete in the 2010 Molokai Hoe outrigger canoe race. Danny will be racing with Team Primo, an elite mix of paddlers. Grant has organized a team comprised of all Australians.  


For any additional information regarding Vertra Sunscreen, dealer locations or the Vertra Paddlesports team, Contact: Eric Abbott at: wailupeabbott@gmail.com (808)-551-9890. Or visit us on facebook at www.facebook.com/vertrapaddlesports  Or visit the Vertra Paddlesports blog at www.vertrapaddlesports.blogspot.com

Vertra Sunscreen embodies the characteristics of being a quality, innovative and stylish product. Our superior line of sun resistant products carries the full endorsement of the Hawaii Lifeguard Association in addition to all our products bare the Skin Caner Foundation Official Seal of Recommendation. We have developed, formulated, and manufactured a product with superior ingredients in a designer quality fashion…we would not settle for anything less! 








Matt and John Becker

Travis Grant coming in at the finish (Green Board)
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