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Hawaii
Proper Suncare, is proper Skincare, and to take proper care of your skin, you have to take the enitre process seriously. When we Started Vertra Elemental Resistance in 2004, we vowed to do just that, to make a serious push and bring skincare awareness to the forefront of our market because until now, it has basically been a category that has been mostly taken for granted. Our Athletes that participate in the paddlesports industry are amongst the most prolific candidates to suffer from sunburn, skin damage, photo-aging and unfortunately in many cases, skin cancer. SIMPLY PUT, quality suncare products for people like us are not an accessory, but a necessity!

Monday, October 18, 2010

Vertra Sunscreens Paddlesports Team in Standup Paddle Magazine

Vertra Sunscreen's Paddlesports Team in Standup Paddle Magazine


Standup Paddle Magazine ran this advertisement in their latest issue of the Vertra Sunscreen Paddlesports Team! Spread across two pages, this picture has been the buzz around town. Enjoy!

Vertra Sunscreen's Paddlesports Team


 




For any additional information regarding Vertra Sunscreen, dealer locations or the Vertra Paddlesports team, Contact: Eric Abbott at: wailupeabbott@gmail.com(808)-551-9890. Or visit us on Facebook at www.facebook.com/vertrapaddle

Vertra Sunscreen embodies the characteristics of being a quality, innovative and stylish product. Our superior line of sun resistant products carries the full endorsement of the Hawaii Lifeguard Association in addition to all our products bare the Skin Caner Foundation Official Seal of Recommendation. We have developed, formulated, and manufactured a product with superior ingredients in a designer quality fashion…we would not settle for anything less!

Sunday, October 17, 2010

Pictures from the Catalina Classic 2010






Pictures from the Catalina Classic 2010

A little late, but none the less still amazing pictures taken by the rising paddling star Jack Bark. He snapped some great photos of the paddling field including those of Vertra's own Brian Rocheleau and Eric Abbott. Rocheleau paddled to an impressive 2nd place finish in this year's Catalina Classic. Abbott after his win at the 2010 Molokai World Championships, took 5th place at the Classic. The crossing is known for being an extremely tough event, and this year proved to be no different with slight head wind and tough currents. Enjoy some of the pictures taken by Jack Bark.


Brian Rocheleau 1 hour into the Race

Eric Abbott

Eric Abbott 
Brian Rocheleau

Eric Abbott

Brian Rocheleau rounding the R10 Buoy



Monday, October 11, 2010

Vertra's Dolan Brothers find Success at the 2010 Pan American Championships!

Ryan Dolan on the Podium
Vertra's Dolan Brothers find Success at the 2010 Pan American Championships!





::FOR IMMEDIATE RELEASE::
Dolan Brothers Perform in Mexico City
Honolulu, Hawaii (October 10, 2010)-- The Dolan brothers had a successful showing at the Pan American Championships in Mexico City over the weekend, helping qualify three spots for next years Pan American Games, which will serve as a second chance qualifier for the London 2012 Olympic Games.

Kailua's Patrick Dolan and Gainsville's Morgan House placed fifth in the final of the K2 1000m, while Ryan Dolan took third in the K1 500m and 200m finals.

The Pan American Games marks the end of the competitive sprint kayaking season for the brothers, who are looking forward to their off season. In November, Patrick will be competing in Hawaiki Nui, an outrigger paddling event in Tahiti covering almost 70 miles in three days, while Ryan looks forward to the upcoming surfski and OC1 races this fall.

The brothers won't have to race again until the U.S. National Team Trials to be held sometime in spring of 2011, which is the first step of  many in a long and important year for the boys, which will ultimately determine if the qualify for the 2012 Olympics
.

Media Contact:
Angie Giancaterino
Commocean
www.commoceanhi.com


For any additional information regarding Vertra Sunscreen, dealer locations or the Vertra Paddlesports team, Contact: Eric Abbott at: wailupeabbott@gmail.com(808)-551-9890. Or visit us on facebook at www.facebook.com/vertrapaddlesports  Or visit the Vertra Paddlesports blog at www.vertrapaddlesports.blogspot.com

Vertra Sunscreen embodies the characteristics of being a quality, innovative and stylish product. Our superior line of sun resistant products carries the full endorsement of the Hawaii Lifeguard Association in addition to all our products bare the Skin Caner Foundation Official Seal of Recommendation. We have developed, formulated, and manufactured a product with superior ingredients in a designer quality fashion…we would not settle for anything less! 

Team Primo Takes 5th at the 2010 Molokai Hoe

Team Primo Takes 5th at the 2010 Molokai Hoe





Tuesday, October 5, 2010

Vertra Sunscreen Dominates Battle of the Paddle- California

Danny Ching


Matt Becker


::FOR IMMEDIATE RELEASE::

Eric Abbott
Vertra's Paddlesports Marketing


Vertra Sunscreen Dominates Battle of the Paddle- California

Dana Point, California (October 3, 2010) Vertra Sunscreen’s paddlesports team dominates at the 2010 Gerry Lopez Battle of the Paddle event at Doheny Beach, California.  Amongst the world’s best standup paddlers, Vertra’s athletes shined above the rest in both the elite surf and distance paddling races.

Vertra Sunscreen athlete Danny Ching, continued in his normal fashion of being nothing less than perfect at these events. Not only did Ching champion both the surf race and distance races at the BOP event in Hawaii earlier this year, he as well took the crown in both events this past weekend. “It’s a great event,” commented Ching. “I train and race hard, I was fortunate this weekend to come up on top.”

Vertra’s other athletes performed top notch as well.  The Australian Travis Grant finished in 4th in the elite surf race. “Tough and Spectacular,” commented Grant after the event. Travis battled with three other athletes for the entire race, trading leads and navigating the waist to chest high waves. The fifteen year-old Matt Becker edged his way into a 9th place in the surf race. “I am proud of the way I paddled this weekend,” mentioned Becker. “With so many top athletes present, it is a dog fight from start to finish.”

Both Ching and Grant will be traveling back to the Hawaiian Islands this coming weekend to compete in the 2010 Molokai Hoe outrigger canoe race. Danny will be racing with Team Primo, an elite mix of paddlers. Grant has organized a team comprised of all Australians.  


For any additional information regarding Vertra Sunscreen, dealer locations or the Vertra Paddlesports team, Contact: Eric Abbott at: wailupeabbott@gmail.com (808)-551-9890. Or visit us on facebook at www.facebook.com/vertrapaddlesports  Or visit the Vertra Paddlesports blog at www.vertrapaddlesports.blogspot.com

Vertra Sunscreen embodies the characteristics of being a quality, innovative and stylish product. Our superior line of sun resistant products carries the full endorsement of the Hawaii Lifeguard Association in addition to all our products bare the Skin Caner Foundation Official Seal of Recommendation. We have developed, formulated, and manufactured a product with superior ingredients in a designer quality fashion…we would not settle for anything less! 








Matt and John Becker

Travis Grant coming in at the finish (Green Board)

Vertra Sunscreen’s Ryan and Patrick Dolan head to the Pan American Championships

Pat Dolan

Ryan Dolan


::FOR IMMEDIATE RELEASE::
Eric Abbott
Vertra's Paddlesports Marketing
www.vertra
.com 

Vertra Sunscreen’s Ryan and Patrick Dolan head to the Pan American Championships




Honolulu, Hawaii (October 5, 2010) Vertra Sunscreen’s Ryan and Patrick Dolan, brothers from Kailua, are heading to Mexico City for the 2010 Pan American Championships for Canoe and Kayak.  The races begin October 7th in Mexico City. 

Consistent with all major international events sanctioned by the ICF (International Canoe Federation) these Pan American Championships are of the upmost importance to the USA Canoe/ Kayak National Team. “It is crucial that we place top 5 in the respective events that we enter” says Ryan.  This is one of the first steps to qualifying for the 2012 Olympic Games. The Dolans brothers must place top 5 at this event.  If they fail to do so, they will not be eligible to compete at the 2nd chance Olympic qualifier in 2011.

At the 2011 ICF World Championships, athletes will receive an automatic birth into the 2012 Olympic Games if they place top 10 in any individual event and top 6 in a teamed event. Teams consist of 2 or 4 athletes in a single boat.   Those athletes who do not qualify for the 2012 Olympic Games at the 2011 ICF World Championships, will be eligible to compete at the “2nd chance qualifier” if they placed top 5 at this years Pan American Games. 

Ryan Dolan will be competing in the Following Events:


  • ·      K1 500 Meters


  • ·      K1 200 Meters


  • ·      K2 200 Meters



Patrick Dolan will be competing in the following events:


  • ·      K2 1000 Meters


  • ·    K4 1000 Meters


We are both excited to be racing internationally again,” commented Pat. Earlier this season, the Dolans competed together. At this event however, Ryan will be racing in a single boat, while Pat teams up with fellow National Team athlete Morgan House of Georgia.  “This will be the first time I race an international event in the K1 500 Meters” commented Ryan, “it’ll be competitive, but I am looking forward to the challenge.” 






You can follow the Dolan brothers results on the Vertra blogspot at: http://vertrapaddlesports.blogspot.com/ or on the Dolan’s website: www.dolanbros.com







For any additional information regarding Vertra Sunscreen, dealer locations or the Vertra Paddlesports team, Contact: Eric Abbott at: wailupeabbott@gmail.com (808)-551-9890. Or visit us on Facebook at www.facebook.com/vertrapaddle





Vertra Sunscreen embodies the characteristics of being a quality, innovative and stylish product. Our superior line of sun resistant products carries the full endorsement of the Hawaii Lifeguard Association in addition to all our products bare the Skin Caner Foundation Official Seal of Recommendation. We have developed, formulated, and manufactured a product with superior ingredients in a designer quality fashion…we would not settle for anything less!