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Proper Suncare, is proper Skincare, and to take proper care of your skin, you have to take the enitre process seriously. When we Started Vertra Elemental Resistance in 2004, we vowed to do just that, to make a serious push and bring skincare awareness to the forefront of our market because until now, it has basically been a category that has been mostly taken for granted. Our Athletes that participate in the paddlesports industry are amongst the most prolific candidates to suffer from sunburn, skin damage, photo-aging and unfortunately in many cases, skin cancer. SIMPLY PUT, quality suncare products for people like us are not an accessory, but a necessity!

Monday, January 3, 2011

Vertra's Kai Lenny Wins SUP Surfing World Tour

Vertra Sunscreen's Kai Lenny Wins SUP Surfing World Tour

Maui local and Vertra Sunscreen athlete Kai Lenny wins the SUP Surfing World inaugural tour. At 18 years old Lenny is one of the most humble and progressive paddlers in the world.

2010 Tour Results
  1. 1st place Sunset Beach
  2. 3rd place France
  3. 17th place Tahiti
  4. 2nd place Brazil
  5. 1st place Hilo (Final Stop on the tour)

Star-Advertiser Article on Kai Lenny: http://www.staradvertiser.com/sports/sportsnews/20101231_Lenny_tears_it_up_on_SUP_Tour.html

Vertra Sunscreen embodies the characteristics of being a quality, innovative and stylish product. Our superior line of sun resistant products carries the full endorsement of the Hawaii Lifeguard Association in addition to all our products bare the Skin Caner Foundation Official Seal of Recommendation. We have developed, formulated, and manufactured a product with superior ingredients in a designer quality fashion…we would not settle for anything less!

For any additional information regarding Vertra Sunscreen, dealer locations or the Vertra Paddlesports team, Contact: 
Eric Abbott at: wailupeabbott@gmail.com (808)-551-9890. 
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