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Proper Suncare, is proper Skincare, and to take proper care of your skin, you have to take the enitre process seriously. When we Started Vertra Elemental Resistance in 2004, we vowed to do just that, to make a serious push and bring skincare awareness to the forefront of our market because until now, it has basically been a category that has been mostly taken for granted. Our Athletes that participate in the paddlesports industry are amongst the most prolific candidates to suffer from sunburn, skin damage, photo-aging and unfortunately in many cases, skin cancer. SIMPLY PUT, quality suncare products for people like us are not an accessory, but a necessity!

Friday, February 4, 2011

Kai Lenny: Gets ready for Sunset Beach Pro 2011

Vertra Sunscreen's Kai Lenny: Gets ready for Sunset Beach Pro 2011

The 2010 Sunset Beach Pro SUP champion, Vertra's Kai Lenny is heading back to the North Shore this week to defend his title. The 2011 event is being held starting February 6th through the 13th. For more information on the event checkout:www.standupworldtour.com  

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