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Proper Suncare, is proper Skincare, and to take proper care of your skin, you have to take the enitre process seriously. When we Started Vertra Elemental Resistance in 2004, we vowed to do just that, to make a serious push and bring skincare awareness to the forefront of our market because until now, it has basically been a category that has been mostly taken for granted. Our Athletes that participate in the paddlesports industry are amongst the most prolific candidates to suffer from sunburn, skin damage, photo-aging and unfortunately in many cases, skin cancer. SIMPLY PUT, quality suncare products for people like us are not an accessory, but a necessity!

Friday, February 18, 2011

Vertra Sunscreen Welcomes Joel Mason to the Paddlesports Team


Joel Mason- 2010 Molokai Channel

Vertra Welcomes Joel Mason to the Paddlesports Team

NSW Central Coast, Australia (February 19th, 2011) Vertra Elemental Resistance Sunscreen is proud to welcome Australian Joel Mason to the paddlesports team. Raised in Copacabana on the NSW Central Coast of Australia, the ocean lifestyle was in his blood form the start.  Like most Australians, Mason was apart of the Surf Lifesaving clubs competing in nippers with his brother and continued his success into his teens. “I enjoyed competing,” commented Mason, “the water events were my forte especially the board divisions.”

Joel maximized his time in the ocean picking up surfing at age 10. Since then he has spent most of his twenties traveling the world surfing, professional lifeguarding, and now currently a high school teacher in Australia. Mason took the paddling community by surprise last year coming to Oahu to compete in the annual World Championship of paddleboarding; the 32-mile Molokai to Oahu paddleboard race. He finished in an impressive 3rd place overall finish behind fellow Australian and Vertra Sunscreen teammate Jackson English. “I fulfilled my dream of racing across the Molokai channel last year,” Mason explained, “this year I hope to return and experience the same success.” Other notable results from the 2010 season include a 1st place finish at the Hennessey’s International Paddleboard Race, Bridge to Beach race in Sydney and 2nd place at the Cline Mann Memorial Race.

Joel is an avid ocean athlete with a long list of on and off the water accomplishments. If last year was a preview of the type of results Mason can post, than the 2011 season should be top notch for Mason. “I am stoked to be apart of the Vertra team” comment Mason, “the sunscreen works for me and keeps my skin sunburn free when I am out on a 3-hour paddling race or a marathon surf session.”

Please help Vertra Elemental Resistance welcome Joel Mason to the paddlesports team! 
Joel Mason

Vertra Sunscreen embodies the characteristics of being a quality, innovative and stylish product. Our superior line of sun resistant products carries the full endorsement of the Hawaii Lifeguard Association in addition to all our products bare the Skin Caner Foundation Official Seal of Recommendation. We have developed, formulated, and manufactured a product with superior ingredients in a designer quality fashion…we would not settle for anything less!

For any additional information regarding Vertra Sunscreen, dealer locations or the Vertra Paddlesports team, Contact: 
Eric Abbott at: wailupeabbott@gmail.com (808)-551-9890. 
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