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Proper Suncare, is proper Skincare, and to take proper care of your skin, you have to take the enitre process seriously. When we Started Vertra Elemental Resistance in 2004, we vowed to do just that, to make a serious push and bring skincare awareness to the forefront of our market because until now, it has basically been a category that has been mostly taken for granted. Our Athletes that participate in the paddlesports industry are amongst the most prolific candidates to suffer from sunburn, skin damage, photo-aging and unfortunately in many cases, skin cancer. SIMPLY PUT, quality suncare products for people like us are not an accessory, but a necessity!

Thursday, August 26, 2010

Vertra Sunscreen’s Team at the 2010 Catalina Classic Paddleboard Race


::FOR IMMEDIATE RELEASE::

Eric Abbott
Vertra's Paddlesports Marketing
www.vertra
.com


Vertra Sunscreen’s Team at the 2010 Catalina Classic Paddleboard Race


Catalina, CA (August, 26) The 2010 Catalina Classic Paddleboard race kicks off this Sunday at Two Harbors. The 32-mile course will begin at the Isthmus and cross the Catalina Channel and end at Manhattan Pier. This will be the 35th annual crossing of the event with just over 100 athletes entered. This race is unique in that it is solely a prone paddlers race, which paddlers can either choose to paddle a 12 ft. (20 pound) "stock board" or an "unlimited board" in which anything goes.


Vertra's Paddlesports team will be well covered and racing in this years event. Brian Rocheleau a top Hawaiian paddler will be making his way over from the warm pacific to race. As a consistent top 3 finisher at the Molokai World Championships of paddleboarding, he will be a contender for this year’s trophy. "I am excited to make it over," commented Rocheleau. "It's a big race with lots of history, the Californians come out to Hawaii for our race, so well come over for theirs." The unlimited field looks competitive this year, with many new and old faces showing up once again to test their skills and endurance in the channel.


Other Vertra paddlers to make the trip to Catalina will be Brian's brother Mark Rocheleau paddling an unlimited board and Eric Abbott paddling on a stock board.




For more information on the Catalina Classic visit their website http://catalinaclassicpaddleboardrace.org/links.html

For any additional information regarding Vertra Sunscreen, dealer locations or the Vertra Paddlesports team, Contact: Eric

Abbott at: wailupeabbott@gmail.com (808)-551-9890. Or visit us on facebook at www.facebook.com/vertrapaddle


Vertra Sunscreen embodies the characteristics of being a quality, innovative and stylish product. Our superior line of sun resistant products carries the full endorsement of the Hawaii Lifeguard Association in addition to all our products bare the Skin Caner Foundation Official Seal of Recommendation. We have developed, formulated, and manufactured a product with superior ingredients in a designer quality fashion…we would not settle for anything less!


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