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Proper Suncare, is proper Skincare, and to take proper care of your skin, you have to take the enitre process seriously. When we Started Vertra Elemental Resistance in 2004, we vowed to do just that, to make a serious push and bring skincare awareness to the forefront of our market because until now, it has basically been a category that has been mostly taken for granted. Our Athletes that participate in the paddlesports industry are amongst the most prolific candidates to suffer from sunburn, skin damage, photo-aging and unfortunately in many cases, skin cancer. SIMPLY PUT, quality suncare products for people like us are not an accessory, but a necessity!

Wednesday, March 9, 2011

Kai Lenny to Compete at the 2011 Oxbow: Ride The Sky event

Vertra's Kai Lenny to Compete at the 2011 Oxbow: Ride the Sky 

Maui Native Kai Lenny is set to compete in the Oxbow: Ride the Sky event Presented by Naish coming up in April. The contest will be taking place at Ho'okipa Beach on Maui. The one month holding period will begin April 1st and the contest will be held in the best possible wind. An invitation only event, Windsurfers will compete for highest air, best trick and worst wipeout.

Offical Oxbow Press Release:

Ride the SkyPresented by Naish
Windsurf High Jump Event  |  française ci-dessous
Surfersvillage Global Surf News, 7 March, 2011 : - - Oxbow Ride the Sky presented by Naish will take the sport of windsurfing to world-record breaking heights on Maui in April. This event will be held at Ho‘okipa Beach Park on the east side of the Valley Isle and its one-month holding period begins on April 1.

Oxbow Ride the Sky officials will choose the best possible conditions for the single day of competition. Competitors will utilize a GPS system on their boards, which will measure their amplitude, speed and height. These professional athletes will be competing for highest air, best trick and worst wipeout. The highest air will be awarded a $100 per foot and $2,500 will go to best trick winner.

There are 20 world-class windsurfers invited to this event, like Oxbow team riders Levi Siver, Jason Polakow, Kai Lenny and Phillip Koster. Naish International’s Robby Naish will also be competing in the Oxbow Ride the Sky. An incredible event that will be registered in the Guinness World Records Book! Follow the event on facebook

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