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Proper Suncare, is proper Skincare, and to take proper care of your skin, you have to take the enitre process seriously. When we Started Vertra Elemental Resistance in 2004, we vowed to do just that, to make a serious push and bring skincare awareness to the forefront of our market because until now, it has basically been a category that has been mostly taken for granted. Our Athletes that participate in the paddlesports industry are amongst the most prolific candidates to suffer from sunburn, skin damage, photo-aging and unfortunately in many cases, skin cancer. SIMPLY PUT, quality suncare products for people like us are not an accessory, but a necessity!

Sunday, March 27, 2011

Vertra's John Becker in the Snow

Vertra's John Becker SUPing in the Snow

Kamiah in the Snow

Even in the Snow, Vertra Sunscreen is not an option but a necessity! Vertra's John Becker knows this all to well as he spends his time both on the Santa Barbara Shores as well as on the Slopes in Utah. Check out some killer pics of John and his pup Kamiah enjoying some spring fun in the snow!

John doing some Cold Water Training

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