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Proper Suncare, is proper Skincare, and to take proper care of your skin, you have to take the enitre process seriously. When we Started Vertra Elemental Resistance in 2004, we vowed to do just that, to make a serious push and bring skincare awareness to the forefront of our market because until now, it has basically been a category that has been mostly taken for granted. Our Athletes that participate in the paddlesports industry are amongst the most prolific candidates to suffer from sunburn, skin damage, photo-aging and unfortunately in many cases, skin cancer. SIMPLY PUT, quality suncare products for people like us are not an accessory, but a necessity!

Thursday, June 10, 2010

Danny Ching heads to Battle of the Paddle Hawaii Vertra’s

::FOR IMMEDIATE RELEASE::

Contact:

Keoni Watson

Eric Abbott

Vertra’s Paddlesports Marketing

www.vertra.com



Photo: Danny Ching Facebook

Danny Ching heads to Battle of the Paddle Hawaii Vertra’s

Honolulu, Hi (June 10, 2010) Vertra Suncare’s Danny Ching makes the trip across the Pacific once again to test his skill and ability in the Hawaiian Waters. This time he will be leaving the outrigger canoe on the beach and grabbing his 12’6 404 standup paddleboard for the elite surf race and paddling a Naish unlimited standup board for the distance race This coming Saturday and Sunday marks the inaugural event of the Gerry Lopez Battle of the Paddle event being held in Waikiki. After a successful showing at the 2009 BOP California winning the elite distance race, Ching is looking to continue his success here in Hawaii.


Placing second a few weeks ago at the OluKai Footwear Festival in the SUP unlimited division, Danny is considered to be amongst the favorites in this years BOP Hawaii. Ching who trained the majority of the season on the OC1, has been mixing in some SUP training over the last few months, taking first place at the Hobie Hennessey’s SUP race in Doheny last weekend. “I am excited to come out and race in Hawaii again. The culture, the people, the event, all make for a fun weekend,” Ching commented. Danny will compete in both the 12’6 elite surf race on Saturday as well as the elite distance race on Sunday. “The elite surf race is more exciting and it’s the one everyone wants to win,” Ching mentioned. Athletes need to be versatile in distance endurance as well as wave skill in order to be successful in both of the events.


Be on the look out for Danny and other Vertra athletes this weekend. Swing by to Vertra and Wet Feet tent to check out the latest in Vertra Suncare products and well as talk with Vertra’s athletes.


For any additional information regarding Vertra Sunscreen, dealer locations or the Vertra Paddlesports team, Contact: Eric Abbot at: wailupeabbott@gmail.com. Or visit us on facebook at www.facebook.com/vertrapaddlesports


Vertra Sunscreen embodies the characteristics of being a quality, innovative and stylish product. Our superior line of sun resistant products carries the full endorsement of the Hawaii Lifeguard Association in addition to all our products bare the Skin Caner Foundation Official Seal of Recommendation. We have developed, formulated, and manufactured a product with superior ingredients in a designer quality fashion…we would not settle for anything less!

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