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Proper Suncare, is proper Skincare, and to take proper care of your skin, you have to take the enitre process seriously. When we Started Vertra Elemental Resistance in 2004, we vowed to do just that, to make a serious push and bring skincare awareness to the forefront of our market because until now, it has basically been a category that has been mostly taken for granted. Our Athletes that participate in the paddlesports industry are amongst the most prolific candidates to suffer from sunburn, skin damage, photo-aging and unfortunately in many cases, skin cancer. SIMPLY PUT, quality suncare products for people like us are not an accessory, but a necessity!

Thursday, June 10, 2010

Vertra Team Paddler Scott Gamble gears up for Battle of the Paddle Hawaii

::FOR IMMEDIATE RELEASE::

Contact:

Keoni Watson

Eric Abbott

Vertra’s Paddlesports Marketing

www.vertra.com



Vertra Team Paddler Scott Gamble gears up for Battle of the Paddle Hawaii

Honolulu, Hi (June 10, 2010) Vertra Suncare’s team paddler Scott Gamble is geared up to do battle this weekend in the inaugural Gerry Lopez Battle of the Paddle Hawaii Standup Paddling event. Over the weekend Gamble will compete in both elite races as well as the SUP surf team relays on Sunday afternoon. After a strong showing at the 2009 BOP in California, Gamble is excited to race on his home turf in the warm pacific waters of Waikiki.


Equipped with his new Joe Bark 12’6 SUP battle board for the elite surf race and the Bark 17’0 Molokai Unlimited SUP board design, Gamble will prove to be a competitive force in both races. “It is a special event, and I am excited Rainbow Sandals brought the race to Hawaii as well,” Gamble commented. The sports largest cash purse of $25,000 will be up for grabs over the weekend. However, for many athletes including Gamble, it’s not about the money, but rather the opportunity that Rainbow Sandals provides to race the best standup paddlers in the world at one time. The distance race will be held on the nine mile technical Hawaii Kai run. “I am looking forward to the distance race,” Gamble commented. “The elite race is exciting and hectic, but the distance race for me is a better race because that is the type of paddling that got me into standup. Picking a fast course and reading the ocean swells is what paddling is all about!” With strong winds forecasted, having home court advantage for many of the Hawaii local paddlers like Scott will be a big advantage.


Be on the look out for Scott and other Vertra athletes this weekend. Swing by to Vertra and Wet Feet tent to check out the latest in Vertra Suncare products and well as talk with Vertra’s athletes.


For any additional information regarding Vertra Sunscreen, dealer locations or the Vertra Paddlesports team, Contact: Eric Abbot at: wailupeabbott@gmail.com. Or visit us on facebook at www.facebook.com/vertrapaddlesports

Vertra Sunscreen embodies the characteristics of being a quality, innovative and stylish product. Our superior line of sun resistant products carries the full endorsement of the Hawaii Lifeguard Association in addition to all our products bare the Skin Caner Foundation Official Seal of Recommendation. We have developed, formulated, and manufactured a product with superior ingredients in a designer quality fashion…we would not settle for anything less!

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