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Proper Suncare, is proper Skincare, and to take proper care of your skin, you have to take the enitre process seriously. When we Started Vertra Elemental Resistance in 2004, we vowed to do just that, to make a serious push and bring skincare awareness to the forefront of our market because until now, it has basically been a category that has been mostly taken for granted. Our Athletes that participate in the paddlesports industry are amongst the most prolific candidates to suffer from sunburn, skin damage, photo-aging and unfortunately in many cases, skin cancer. SIMPLY PUT, quality suncare products for people like us are not an accessory, but a necessity!

Thursday, June 10, 2010

Vertra Sunscreen’s Paddlers Ready Themselves for Battle of the Paddle Hawaii



Keoni Watson

Eric Abbott

Vertra’s Paddlesports Marketing


Vertra Sunscreen’s Paddlers Ready Themselves for Battle of the Paddle Hawaii

Honolulu, Hi (June 10, 2010) The inaugural Gerry Lopez Battle of the Paddle Hawaii takes place this Saturday and Sunday in Waikiki. Top standup paddlers from around the globe arrive in Honolulu this week, to compete for the sports largest cash purse of $25,000. Amongst these athletes is Vertra’s standup paddling team.

Vertra Suncare’s paddling team that will be represented at this years Battle of the Paddle:

Hawaii Team:

Scott Gamble

Kai Lenny

Guy Pere

Mikey Coté

California Team:

Danny Ching (BOP Distance Champion 2009)

Matt Becker

John Becker

The elite paddlers will have three racing opportunities this weekend to take home top honors at this years Battle of the Battle. On Saturday the Ka Heihei Kulani (elite) 12’6 standup surf race will run on Duke Kahanamoku Beach in front of Fort DeRussy. This will be a challenging and spectator friendly surf course. On Sunday athletes will race the Ka Ala Kai Loa distance standup race. The start will be in Moanalua Bay, Hawaii Kai and will end nine miles down the coast at Fort DeRussy. Characteristic to the “Hawaii Kai” paddling course, strong winds will make this a technical but fast course for paddlers. Later that afternoon, the SUP surf team relays will take to the beach in front of Fort DeRussy.

Make time to swing by the Wet Feet tent at the Expo on Saturday and Sunday. Meet the Vertra team and view the full range of suncare products at the Wet Feet tent.

For any additional information regarding Vertra Sunscreen, dealer locations or the Vertra Paddlesports team, Contact: Eric Abbot at: wailupeabbott@gmail.com. Or visit us on facebook at www.facebook.com/vertrapaddlesports

Vertra Sunscreen embodies the characteristics of being a quality, innovative and stylish product. Our superior line of sun resistant products carries the full endorsement of the Hawaii Lifeguard Association in addition to all our products bare the Skin Caner Foundation Official Seal of Recommendation. We have developed, formulated, and manufactured a product with superior ingredients in a designer quality fashion…we would not settle for anything less!

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