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Proper Suncare, is proper Skincare, and to take proper care of your skin, you have to take the enitre process seriously. When we Started Vertra Elemental Resistance in 2004, we vowed to do just that, to make a serious push and bring skincare awareness to the forefront of our market because until now, it has basically been a category that has been mostly taken for granted. Our Athletes that participate in the paddlesports industry are amongst the most prolific candidates to suffer from sunburn, skin damage, photo-aging and unfortunately in many cases, skin cancer. SIMPLY PUT, quality suncare products for people like us are not an accessory, but a necessity!

Friday, June 11, 2010

Guy Pere is Battle Ready!



Keoni Watson

Eric Abbott

Vertra’s Paddlesports Marketing


Photo Guy Pere Facebook

Guy Pere is Battle Ready!

Honolulu, Hi (June 10, 2010) Vertra Suncare’s Guy Pere is battle ready for the 2010 Gerry Lopez Battle of the Paddle Hawaii. As a celebrated Hawaiian waterman over the last decade, Pere has consistently found success in Hawaiian waters. Prior to making the switch to standup paddling, Pere was a champion prone paddler winning the prestigious Molokai to Oahu paddleboard race. As a proficient waterman, the move to standup paddling became a natural addition to his extensive repertoire of ocean activities. “I really enjoyed prone paddling, but with standup paddling evolving in Hawaii and abroad, I wanted the opportunity to try new things,” Pere commented. At the 2009 Molokai to Oahu standup race, Guy finished second overall.

This year for BOP Hawaii, Pere will be a competitive force in both the elite surf race as well as the distance race this weekend. Pere, who has paddled the “Hawaii Kai” course hundreds of times, will have local knowledge in choosing the best route for this Sundays elite distance race. Knowledge in wind and wave direction will separate the proficient paddler from the elite. “It is going to be tough competition in both race” Pere mentioned, “but you always strive to do your best and have fun!” Guy has been a tremendous and revolutionary athlete in the paddling disciplines working on perpetuating the sport with revolutionary board designs and concepts.

Be on the look out for Guy and other Vertra athletes this weekend. Swing by to Vertra and Wet Feet tent to check out the latest in Vertra Suncare products and well as talk with Vertra’s athletes.

For any additional information regarding Vertra Sunscreen, dealer locations or the Vertra Paddlesports team, Contact: Eric Abbot at: wailupeabbott@gmail.com. Or visit us on facebook at www.facebook.com/vertrapaddlesports

Vertra Sunscreen embodies the characteristics of being a quality, innovative and stylish product. Our superior line of sun resistant products carries the full endorsement of the Hawaii Lifeguard Association in addition to all our products bare the Skin Caner Foundation Official Seal of Recommendation. We have developed, formulated, and manufactured a product with superior ingredients in a designer quality fashion…we would not settle for anything less!

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