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Proper Suncare, is proper Skincare, and to take proper care of your skin, you have to take the enitre process seriously. When we Started Vertra Elemental Resistance in 2004, we vowed to do just that, to make a serious push and bring skincare awareness to the forefront of our market because until now, it has basically been a category that has been mostly taken for granted. Our Athletes that participate in the paddlesports industry are amongst the most prolific candidates to suffer from sunburn, skin damage, photo-aging and unfortunately in many cases, skin cancer. SIMPLY PUT, quality suncare products for people like us are not an accessory, but a necessity!
Showing posts with label Battle of the Paddle. Show all posts
Showing posts with label Battle of the Paddle. Show all posts

Tuesday, October 5, 2010

Vertra Sunscreen Dominates Battle of the Paddle- California

Danny Ching


Matt Becker


::FOR IMMEDIATE RELEASE::

Eric Abbott
Vertra's Paddlesports Marketing


Vertra Sunscreen Dominates Battle of the Paddle- California

Dana Point, California (October 3, 2010) Vertra Sunscreen’s paddlesports team dominates at the 2010 Gerry Lopez Battle of the Paddle event at Doheny Beach, California.  Amongst the world’s best standup paddlers, Vertra’s athletes shined above the rest in both the elite surf and distance paddling races.

Vertra Sunscreen athlete Danny Ching, continued in his normal fashion of being nothing less than perfect at these events. Not only did Ching champion both the surf race and distance races at the BOP event in Hawaii earlier this year, he as well took the crown in both events this past weekend. “It’s a great event,” commented Ching. “I train and race hard, I was fortunate this weekend to come up on top.”

Vertra’s other athletes performed top notch as well.  The Australian Travis Grant finished in 4th in the elite surf race. “Tough and Spectacular,” commented Grant after the event. Travis battled with three other athletes for the entire race, trading leads and navigating the waist to chest high waves. The fifteen year-old Matt Becker edged his way into a 9th place in the surf race. “I am proud of the way I paddled this weekend,” mentioned Becker. “With so many top athletes present, it is a dog fight from start to finish.”

Both Ching and Grant will be traveling back to the Hawaiian Islands this coming weekend to compete in the 2010 Molokai Hoe outrigger canoe race. Danny will be racing with Team Primo, an elite mix of paddlers. Grant has organized a team comprised of all Australians.  


For any additional information regarding Vertra Sunscreen, dealer locations or the Vertra Paddlesports team, Contact: Eric Abbott at: wailupeabbott@gmail.com (808)-551-9890. Or visit us on facebook at www.facebook.com/vertrapaddlesports  Or visit the Vertra Paddlesports blog at www.vertrapaddlesports.blogspot.com

Vertra Sunscreen embodies the characteristics of being a quality, innovative and stylish product. Our superior line of sun resistant products carries the full endorsement of the Hawaii Lifeguard Association in addition to all our products bare the Skin Caner Foundation Official Seal of Recommendation. We have developed, formulated, and manufactured a product with superior ingredients in a designer quality fashion…we would not settle for anything less! 








Matt and John Becker

Travis Grant coming in at the finish (Green Board)

Thursday, September 30, 2010

Vertra Sunscreen Announces 2010 Battle of the Paddle Team






::FOR IMMEDIATE RELEASE:: 

Eric Abbott 
Vertra's Paddlesports Marketing 
www.vertra.com

Vertra Sunscreen Announces 2010 Battle of the Paddle Team

The 2010 Gerry Lopez Battle of the Paddle is set for an enormous turn out at Doheny Beach, California. With top paddlers hailing from around the globe, this weekend’s event is anticipated to be the most competitive and exciting event of the year.  As athletes make last minute preparations for the elite surf race, distance and relay events, Vertra Suncare has announced this year’s paddlesports Battle Team!



Danny Ching (California)The 2010 Battle of the Paddle Hawaii overall champion. Winning not only the Elite Surf Race, Ching championed the Distance downwind race as well as the 4-person relay!

Travis Grant (Australia):  The talented paddler out of Australia, Grant came on the SUP scene, last year in Hawaii, by taking an impressive and decisive 2nd Place finish behind fellow teammate Danny Ching!

John Becker (California): A force to be reckon with in both flat and surf conditions. Taking down paddlers half his age, he is fearsome and dominant paddler.

Matt Becker (California): The young Matt Becker, seemingly gets faster and stronger each time he races. Finishing in a top 10 position at the Battle of the Battle in Hawaii, young Becker is a top contender for this year’s crown!

Riggs Napoleon (Hawaii): At 12 years of age, this young Hawaiian has awed and earned the respect of his friends, family and fellow competitors. Completing the 32-mile Molokai to Oahu SUP solo channel crossing Riggs is out to have fun and prove himself in this year’s event.

Aaron Napoleon (Hawaii): Fearsome competitor in the water, Aaron is a true ocean athlete inside and out. Aaron hasn’t missed a BOP yet.  At the inaugural BOP Aaron placed 3rd overall and the following year placed 6th in the elite surf race.  At the Battle this year in Hawaii, Aaron returned to the front of the pack by placing 3rd once again.

Morgan Hoestry (Hawaii): Morgan was a key component in the Destination 3 Degrees she took part in earlier this year.  A project which included her and one other female crossing all of the Major Hawaiian Channels on a SUP board.  A strong force both in short and distance racing, she placed 5th overall at the Battle of the Paddle Hawaii.

The Battle of the Paddle event series has become an iconic event in the paddling community.  This event houses the best paddlers in the world competing for a years worth of bragging rights. In front of thousands of spectators Saturday and Sunday will be a weekend to remember at Doheny Beach.  “We have a tight niche group of elite athletes,” commented Vertra President Bobby Higa. “We are all excited to see how they race this weekend.” The Vertra paddlesports team performed second to none at the Battle of the Paddle Hawaii, we look forward to continuing in the same fashion at this weekend’s event.





For more event information check out:

Be sure to stop by and meet the Vertra Paddlesports team at the event this year! There will also be Vertra sticks and product to sample.

For any additional information regarding Vertra Sunscreen, dealer locations or the Vertra Paddlesports team, Contact: Eric Abbott at: wailupeabbott@gmail.com (808)-551-9890. Or visit us on Facebook at www.facebook.com/vertrapaddle

Vertra Sunscreen embodies the characteristics of being a quality, innovative and stylish product. Our superior line of sun resistant products carries the full endorsement of the Hawaii Lifeguard Association in addition to all our products bare the Skin Caner Foundation Official Seal of Recommendation. We have developed, formulated, and manufactured a product with superior ingredients in a designer quality fashion…we would not settle for anything less!
 

 



Tuesday, September 28, 2010

2010 Battle of the Paddle California in less than one week!



2010 Battle of the Paddle California in Less Than One Week!

The 2010 Battle of the Paddle California is predicting record setting numbers this comming Saturday and Sunday at Dohney State Park. The worlds best Standup Paddling athletes will be arrving and preparing for an exciting weekend of elite surf, distance and relay races.




Vertra Suncare athletes Danny Ching and Scott Gamble at the BOP Hawaii Event

Wednesday, September 22, 2010

Australia’s Travis Grant Joins Forces with Vertra: Elemental Resistance Sunscreen



::FOR IMMEDIATE RELEASE:: 

Eric Abbott 
Vertra's Paddlesports Marketing 
www.vertra.com  


Australia’s Travis Grant Joins Forces with Vertra: Elemental Resistance Sunscreen
Honolulu, Hi (September, 21 2010)  Vertra: Elemental Resistance Sunscreen is proud to welcome Australian ocean force Travis Grant to the paddlesports team. Born and raised on the Gold Coast, Grant spent his youth at the local surf lifesaving clubs competing on nipper boards, paddleboards and surfskis. “I grew up near the beach,” commented Grant “and when you live near the beach in Australia your involved in surf lifesaving.” Whether it was the youthful years of playing in the shore break surf on the Gold Coast beaches or a mixed culmination of natural ability, Grant’s knowledge and skills as an ocean athlete has allowed him his success in the various paddling disciplines. 

In 2004, Grant began his assault on the world paddling stage. Choosing an OC1 as his primary weapon, Grant quickly found success, winning the Catalina Relay in 2005. In 2007 Grant teamed with the Team New Zealand Hawaii in the Molokai Hoe race, finishing in an impressive 3rd place finish. 

As the standup paddleboarding began its rise in the paddling world, Travis was amongst the many elite canoe paddlers who made the transition. 2009 marked the first time Grant entered an SUP race, winning three consecutive big races in Australia. “When SUP came along, it was a familiar transition form the OC1” commented Grant. It was in 2010 that Grant made his mark on the standup paddle community by competing top notch at the Gerry Lopez Battle of the Paddle Hawaii. Grant paddled to an impressive 2nd place finish in the Elite Race behind fellow Vertra Sunscreen and 404 teammate Danny Ching. “He’s an amazingly talented paddler on any craft he touches,” commented Ching. On the same weekend, Grant was also a member of the SUP winning relay team. 

Humble and dedicated, Travis is a true ocean athlete to the core. “I look forward to a competitive and fun year of racing all type of watercrafts,” commented Grant.  Please help Vertra: Elemental Resistance welcome Travis Grant to the team. 

Be sure to check out Travis Grant and the rest of the Vertra paddlesports team at the 2010 Gerry Lopez Battle of the Paddle California


For any additional information regarding Vertra Sunscreen, dealer locations or the Vertra Paddlesports team, Contact: Eric Abbott at: wailupeabbott@gmail.com (808)-551-9890. Or visit us on facebook at www.facebook.com/vertrapaddlesports  Or visit the Vertra Paddlesports blog at www.vertrapaddlesports.blogspot.com 

Vertra Sunscreen embodies the characteristics of being a quality, innovative and stylish product. Our superior line of sun resistant products carries the full endorsement of the Hawaii Lifeguard Association in addition to all our products bare the Skin Caner Foundation Official Seal of Recommendation. We have developed, formulated, and manufactured a product with superior ingredients in a designer quality fashion…we would not settle for anything less! 

Friday, June 11, 2010

Guy Pere is Battle Ready!

::FOR IMMEDIATE RELEASE::

Contact:

Keoni Watson

Eric Abbott

Vertra’s Paddlesports Marketing

www.vertra.com



Photo Guy Pere Facebook


Guy Pere is Battle Ready!

Honolulu, Hi (June 10, 2010) Vertra Suncare’s Guy Pere is battle ready for the 2010 Gerry Lopez Battle of the Paddle Hawaii. As a celebrated Hawaiian waterman over the last decade, Pere has consistently found success in Hawaiian waters. Prior to making the switch to standup paddling, Pere was a champion prone paddler winning the prestigious Molokai to Oahu paddleboard race. As a proficient waterman, the move to standup paddling became a natural addition to his extensive repertoire of ocean activities. “I really enjoyed prone paddling, but with standup paddling evolving in Hawaii and abroad, I wanted the opportunity to try new things,” Pere commented. At the 2009 Molokai to Oahu standup race, Guy finished second overall.


This year for BOP Hawaii, Pere will be a competitive force in both the elite surf race as well as the distance race this weekend. Pere, who has paddled the “Hawaii Kai” course hundreds of times, will have local knowledge in choosing the best route for this Sundays elite distance race. Knowledge in wind and wave direction will separate the proficient paddler from the elite. “It is going to be tough competition in both race” Pere mentioned, “but you always strive to do your best and have fun!” Guy has been a tremendous and revolutionary athlete in the paddling disciplines working on perpetuating the sport with revolutionary board designs and concepts.


Be on the look out for Guy and other Vertra athletes this weekend. Swing by to Vertra and Wet Feet tent to check out the latest in Vertra Suncare products and well as talk with Vertra’s athletes.


For any additional information regarding Vertra Sunscreen, dealer locations or the Vertra Paddlesports team, Contact: Eric Abbot at: wailupeabbott@gmail.com. Or visit us on facebook at www.facebook.com/vertrapaddlesports

Vertra Sunscreen embodies the characteristics of being a quality, innovative and stylish product. Our superior line of sun resistant products carries the full endorsement of the Hawaii Lifeguard Association in addition to all our products bare the Skin Caner Foundation Official Seal of Recommendation. We have developed, formulated, and manufactured a product with superior ingredients in a designer quality fashion…we would not settle for anything less!

Thursday, June 10, 2010

Vertra Team Paddler Scott Gamble gears up for Battle of the Paddle Hawaii

::FOR IMMEDIATE RELEASE::

Contact:

Keoni Watson

Eric Abbott

Vertra’s Paddlesports Marketing

www.vertra.com



Vertra Team Paddler Scott Gamble gears up for Battle of the Paddle Hawaii

Honolulu, Hi (June 10, 2010) Vertra Suncare’s team paddler Scott Gamble is geared up to do battle this weekend in the inaugural Gerry Lopez Battle of the Paddle Hawaii Standup Paddling event. Over the weekend Gamble will compete in both elite races as well as the SUP surf team relays on Sunday afternoon. After a strong showing at the 2009 BOP in California, Gamble is excited to race on his home turf in the warm pacific waters of Waikiki.


Equipped with his new Joe Bark 12’6 SUP battle board for the elite surf race and the Bark 17’0 Molokai Unlimited SUP board design, Gamble will prove to be a competitive force in both races. “It is a special event, and I am excited Rainbow Sandals brought the race to Hawaii as well,” Gamble commented. The sports largest cash purse of $25,000 will be up for grabs over the weekend. However, for many athletes including Gamble, it’s not about the money, but rather the opportunity that Rainbow Sandals provides to race the best standup paddlers in the world at one time. The distance race will be held on the nine mile technical Hawaii Kai run. “I am looking forward to the distance race,” Gamble commented. “The elite race is exciting and hectic, but the distance race for me is a better race because that is the type of paddling that got me into standup. Picking a fast course and reading the ocean swells is what paddling is all about!” With strong winds forecasted, having home court advantage for many of the Hawaii local paddlers like Scott will be a big advantage.


Be on the look out for Scott and other Vertra athletes this weekend. Swing by to Vertra and Wet Feet tent to check out the latest in Vertra Suncare products and well as talk with Vertra’s athletes.


For any additional information regarding Vertra Sunscreen, dealer locations or the Vertra Paddlesports team, Contact: Eric Abbot at: wailupeabbott@gmail.com. Or visit us on facebook at www.facebook.com/vertrapaddlesports

Vertra Sunscreen embodies the characteristics of being a quality, innovative and stylish product. Our superior line of sun resistant products carries the full endorsement of the Hawaii Lifeguard Association in addition to all our products bare the Skin Caner Foundation Official Seal of Recommendation. We have developed, formulated, and manufactured a product with superior ingredients in a designer quality fashion…we would not settle for anything less!

Danny Ching heads to Battle of the Paddle Hawaii Vertra’s

::FOR IMMEDIATE RELEASE::

Contact:

Keoni Watson

Eric Abbott

Vertra’s Paddlesports Marketing

www.vertra.com



Photo: Danny Ching Facebook

Danny Ching heads to Battle of the Paddle Hawaii Vertra’s

Honolulu, Hi (June 10, 2010) Vertra Suncare’s Danny Ching makes the trip across the Pacific once again to test his skill and ability in the Hawaiian Waters. This time he will be leaving the outrigger canoe on the beach and grabbing his 12’6 404 standup paddleboard for the elite surf race and paddling a Naish unlimited standup board for the distance race This coming Saturday and Sunday marks the inaugural event of the Gerry Lopez Battle of the Paddle event being held in Waikiki. After a successful showing at the 2009 BOP California winning the elite distance race, Ching is looking to continue his success here in Hawaii.


Placing second a few weeks ago at the OluKai Footwear Festival in the SUP unlimited division, Danny is considered to be amongst the favorites in this years BOP Hawaii. Ching who trained the majority of the season on the OC1, has been mixing in some SUP training over the last few months, taking first place at the Hobie Hennessey’s SUP race in Doheny last weekend. “I am excited to come out and race in Hawaii again. The culture, the people, the event, all make for a fun weekend,” Ching commented. Danny will compete in both the 12’6 elite surf race on Saturday as well as the elite distance race on Sunday. “The elite surf race is more exciting and it’s the one everyone wants to win,” Ching mentioned. Athletes need to be versatile in distance endurance as well as wave skill in order to be successful in both of the events.


Be on the look out for Danny and other Vertra athletes this weekend. Swing by to Vertra and Wet Feet tent to check out the latest in Vertra Suncare products and well as talk with Vertra’s athletes.


For any additional information regarding Vertra Sunscreen, dealer locations or the Vertra Paddlesports team, Contact: Eric Abbot at: wailupeabbott@gmail.com. Or visit us on facebook at www.facebook.com/vertrapaddlesports


Vertra Sunscreen embodies the characteristics of being a quality, innovative and stylish product. Our superior line of sun resistant products carries the full endorsement of the Hawaii Lifeguard Association in addition to all our products bare the Skin Caner Foundation Official Seal of Recommendation. We have developed, formulated, and manufactured a product with superior ingredients in a designer quality fashion…we would not settle for anything less!

Vertra Sunscreen’s Paddlers Ready Themselves for Battle of the Paddle Hawaii

::FOR IMMEDIATE RELEASE::

Contact:

Keoni Watson

Eric Abbott

Vertra’s Paddlesports Marketing

www.vertra.com




Vertra Sunscreen’s Paddlers Ready Themselves for Battle of the Paddle Hawaii

Honolulu, Hi (June 10, 2010) The inaugural Gerry Lopez Battle of the Paddle Hawaii takes place this Saturday and Sunday in Waikiki. Top standup paddlers from around the globe arrive in Honolulu this week, to compete for the sports largest cash purse of $25,000. Amongst these athletes is Vertra’s standup paddling team.

Vertra Suncare’s paddling team that will be represented at this years Battle of the Paddle:

Hawaii Team:

Scott Gamble

Kai Lenny

Guy Pere

Mikey Coté

California Team:

Danny Ching (BOP Distance Champion 2009)

Matt Becker

John Becker

The elite paddlers will have three racing opportunities this weekend to take home top honors at this years Battle of the Battle. On Saturday the Ka Heihei Kulani (elite) 12’6 standup surf race will run on Duke Kahanamoku Beach in front of Fort DeRussy. This will be a challenging and spectator friendly surf course. On Sunday athletes will race the Ka Ala Kai Loa distance standup race. The start will be in Moanalua Bay, Hawaii Kai and will end nine miles down the coast at Fort DeRussy. Characteristic to the “Hawaii Kai” paddling course, strong winds will make this a technical but fast course for paddlers. Later that afternoon, the SUP surf team relays will take to the beach in front of Fort DeRussy.

Make time to swing by the Wet Feet tent at the Expo on Saturday and Sunday. Meet the Vertra team and view the full range of suncare products at the Wet Feet tent.


For any additional information regarding Vertra Sunscreen, dealer locations or the Vertra Paddlesports team, Contact: Eric Abbot at: wailupeabbott@gmail.com. Or visit us on facebook at www.facebook.com/vertrapaddlesports

Vertra Sunscreen embodies the characteristics of being a quality, innovative and stylish product. Our superior line of sun resistant products carries the full endorsement of the Hawaii Lifeguard Association in addition to all our products bare the Skin Caner Foundation Official Seal of Recommendation. We have developed, formulated, and manufactured a product with superior ingredients in a designer quality fashion…we would not settle for anything less!