Vertra's Mikey Cote's Surf Trip to Namotu!

Vertra's Mikey Cote's  Surf Trip to Namotu!

Vertra Sunscreen's Mikey Cote ventured down to Namotu for a surf trip with his fiancee Rachel Spear at the end of march.

Mikey and Rachel

Vertra Sunscreen embodies the characteristics of being a quality, innovative and stylish product. Our superior line of sun resistant products carries the full endorsement of theHawaii Lifeguard Association in addition to all our products bare the Skin Caner Foundation Official Seal of Recommendation. We have developed, formulated, and manufactured a product with superior ingredients in a designer quality fashion…we would not settle for anything less!

For any additional information regarding Vertra Sunscreen, dealer locations or the Vertra Paddlesports team, Contact: 

Eric Abbott at: wailupeabbott@gmail.com (808)-551-9890. 

Or visit us on: 

Facebook at: http://www.facebook.com/VertraElementaResistance

Twitter at: http://twitter.com/#search?q=vertrasuncare

Mikey Coté's Molokai2Oahu Record Setting Video

Mikey Coté's Molokai2Oahu Record Setting Video

Vertra Sunscreen's Mikey Coté and 2X Molokai2Oahu Stock Paddleboard Champion shows the world in a quick video how he set the record in 2009. Coté won his first Stock World Championship title in 2008, then repeated his win by setting the Molokai record in 2009. Held in high regards by fellow teammates, competitors and friends as being an outstanding ocean athlete, Coté is arguably one of the sports most proficient downwind paddlers. Enjoy the video of Mikey Coté's 2009 record setting paddleboard run in the Molokai Channel. 



Vertra Sunscreen embodies the characteristics of being a quality, innovative and stylish product. Our superior line of sun resistant products carries the full endorsement of the Hawaii Lifeguard Association in addition to all our products bare the Skin Caner Foundation Official Seal of Recommendation. We have developed, formulated, and manufactured a product with superior ingredients in a designer quality fashion…we would not settle for anything less

For any additional information regarding Vertra Sunscreen, dealer locations or the Vertra Paddlesports team, Contact: 

Eric Abbott at: wailupeabbott@gmail.com (808)-551-9890. 

Or visit us on: 

Facebook at: http://www.facebook.com/VertraElementaResistance

Twitter at: http://twitter.com/#search?q=vertrasuncare

Verta Athletes Gear up for the 2010 Molokai to Oahu Paddleboard Race

• ::FOR IMMEDIATE RELEASE::

Contact:

Keoni Watson

Eric Abbott

Vertra’s Paddlesports Marketing

www.vertra.com

Kanesa Duncan

Scott Gamble

Verta Athletes Gear up for the 2010 Molokai to Oahu Paddleboard Race

Honolulu, Hi (July 23, 2010) As anticipation grows for the 2010 Molokai to Oahu paddleboard and standup race, Vertra Suncare paddlesports athletes are tapering down and gearing up for the thirty-two mile open-ocean course. Armed with a stock or unlimited paddleboard, athletes will navigate the Kaiwi Channel and round China Walls as they paddle their way to the finish line inside Hawaii Kai on Oahu.

This year Vertra Suncare will be supporting a talented group of elite athletes paddling in the both the prone and standup divisions.

Prone Paddlers

• Brian Rocheleau
• Jackson English
• Marc Rocheleau
• Mikey Coté
• Kanesa Duncan
• Mitch DeGeus
• Eric Abbott

SUP Paddlers

• Scott Gamble
• Riggs Napolean

“We are excited to see our athletes perform well in the channel this year,” commented Vertra’s President Bobby Higa. In the past Channels, Vertra’s athletes have performed top notch. In the 2009 channel crossing Mikey Coté crushed the stock record while winning his second straight channel title. Kanesa Duncan championed the women’s division by capturing her 7^th world title. Brian Rocheleau took 2^nd overall in the men’s unlimited paddleboard division. In the unlimited standup division Guy Pere and Scott Gamble placed 2^nd and 3^rd respectively. Jackson English did not race in 2009, but in 2008 he placed 2^nd overall, and is considered a contender for the title in this years channel.

The channel conditions are looking favorable with a rising tide and strong winds predicted. The finish line will be at the bathhouse in Moanalua Bay. The front leaders will be rounding China Walls in less than five hours.

For any additional information regarding Vertra Sunscreen, dealer locations or the Vertra Paddlesports team, Contact: Eric Abbot at: wailupeabbott@gmail.com. Or visit us on facebook at www.facebook.com/vertrapaddlesports

Vertra Sunscreen embodies the characteristics of being a quality, innovative and stylish product. Our superior line of sun resistant products carries the full endorsement of the Hawaii Lifeguard Association in addition to all our products bare the Skin Caner Foundation Official Seal of Recommendation. We have developed, formulated, and manufactured a product with superior ingredients in a designer quality fashion…we would not settle for anything less!

www.wailupeboys.com

Vertra Sunscreen’s Paddlers Ready Themselves for Battle of the Paddle Hawaii

::FOR IMMEDIATE RELEASE::

Contact:

Keoni Watson

Eric Abbott

Vertra’s Paddlesports Marketing

www.vertra.com

Vertra Sunscreen’s Paddlers Ready Themselves for Battle of the Paddle Hawaii

Honolulu, Hi (June 10, 2010) The inaugural Gerry Lopez Battle of the Paddle Hawaii takes place this Saturday and Sunday in Waikiki. Top standup paddlers from around the globe arrive in Honolulu this week, to compete for the sports largest cash purse of $25,000. Amongst these athletes is Vertra’s standup paddling team.

Vertra Suncare’s paddling team that will be represented at this years Battle of the Paddle:

Hawaii Team:

Scott Gamble

Kai Lenny

Guy Pere

Mikey Coté

California Team:

Danny Ching (BOP Distance Champion 2009)

Matt Becker

John Becker

The elite paddlers will have three racing opportunities this weekend to take home top honors at this years Battle of the Battle. On Saturday the Ka Heihei Kulani (elite) 12’6 standup surf race will run on Duke Kahanamoku Beach in front of Fort DeRussy. This will be a challenging and spectator friendly surf course. On Sunday athletes will race the Ka Ala Kai Loa distance standup race. The start will be in Moanalua Bay, Hawaii Kai and will end nine miles down the coast at Fort DeRussy. Characteristic to the “Hawaii Kai” paddling course, strong winds will make this a technical but fast course for paddlers. Later that afternoon, the SUP surf team relays will take to the beach in front of Fort DeRussy.

Make time to swing by the Wet Feet tent at the Expo on Saturday and Sunday. Meet the Vertra team and view the full range of suncare products at the Wet Feet tent.

For any additional information regarding Vertra Sunscreen, dealer locations or the Vertra Paddlesports team, Contact: Eric Abbot at: wailupeabbott@gmail.com. Or visit us on facebook at www.facebook.com/vertrapaddlesports

Vertra Sunscreen embodies the characteristics of being a quality, innovative and stylish product. Our superior line of sun resistant products carries the full endorsement of the Hawaii Lifeguard Association in addition to all our products bare the Skin Caner Foundation Official Seal of Recommendation. We have developed, formulated, and manufactured a product with superior ingredients in a designer quality fashion…we would not settle for anything less!

Stong Winds and Fast Times at the Malibu Downwinder

::FOR IMMEDIATE RELEASE::

Contact:

Keoni Watson

Eric Abbott

wailupeabbott@gmail.com

Vertra’s Paddlesports Marketing

www.vertra.com

Image from Joebark.com

Strong Winds and Fast Times at the Malibu Downwinder

Malibu Ca, May 9, 2010- The 2010 Malibu Downwinder paddleboard race lived up to the hype of being a premiere California downwind race. The local knowledge by race director Gary Fortune to run the event later in the afternoon, allowed for the California winds to build throughout the day. As a result, by 11 o’clock, the Honolua Flags planted at the finish line at Leo Carrillo Beach Park, began flapping in the wind, a welcomed sign by all paddlers. “We were pleased to see the flags blowing in a northwest direction so early in the afternoon,” Fortune commented. Yesterday’s raced marked the seventh consecutive year of running the Malibu Downwinder event, and many veteran competitors argued that these were the best conditions yet. Strong winds and consistent bumps allowed for Vertra Sunscreen’s Hawaii paddleboarding team Mikey Coté and Eric Abbott, to have podium finishes in the Unlimited and Stock divisions.

The 2009 reigning Molokai world champion and current record holder in the stock division, proved in yesterdays Malibu Downwinder, why he is considered to be amongst the elite in downwind surfing ability. Jumping out to an early lead, Coté found himself at home, surfing his way to victory in small, but consistent two-foot wind swells. “You never know the conditions you will race in, while in California,” Coté explained, “I was just stoked to see those flags flapping hard hours before the start.” Mikey finished the course in one hour and eleven minutes.

There were many speculations amongst the race director and the spectator crowd, if Coté had indeed set a new course record for the Malibu Downwinder event. “These were the best conditions we have had since the inaugural race seven years ago,” race director Fortune commented after the event. Fortune and other race officials, looked back into race results for the past seven years to compare the winning paddleboarding times. Coté’s time came close to setting the record, but the time set in the inaugural race was a mere seconds ahead of Coté’s finishing time. This marks Coté’s second win in the Malibu Downwinder event, and the second time his name will appear on the perpetual trophy. “It was a successful trip across the pacific,” Coté mentioned. “I also got a chance to talk and meet with Joe Bark again, and dial in my Molokai Unlimited paddleboard for this years crossing. I am looking forward to giving the unlimited board a good run in the channel this year,” says Coté.

This year’s event ran smoothly and provided paddlers with a windy competition. “With great sponsors helping out like Honolua, Vertra sunscreen, Primo Beer, and ZJ Boarding house, it makes for a successful and fun event,” Fortune added. The small shore break coming into the finish, supplied spectators and competitors at Leo Carrillo Beach Park with entertainment as paddlers were wiped out by waves while trying to make their way to the finish line.

For any additional information regarding Vertra Sunscreen, dealer locations or the Vertra Paddlesports team, Contact: Eric Abbot at: wailupeabbott@gmail.com. Or visit us on facebook at www.facebook.com/vertrapaddlesports

About Vertra Sunscreen

Vertra Sunscreen embodies the characteristics of being a quality, innovative and stylish product. Our superior line of sun resistant products carries the full endorsement of the Hawaii Lifeguard Association in addition to all our products posses the Skin Caner Foundation Official Seal of Recommendation. We have developed, formulated, and manufactured a product with superior ingredients in a designer quality fashion…we would not settle for anything less!

Vertra's Sunscreen Abbott and Coté head to Malibu for the Downwinder

::FOR IMMEDIATE RELEASE::

Contact:

Keoni Watson

Vertra’s Paddlesports Marketing

www.vertra.com

Vertra Sunscreen’s Coté/Abbott head to L.A. for the Malibu Downwinder

Malibu Ca, May 6, 2010- The 2010 Malibu paddleboard Downwinder kicks off this Saturday May 8^th, at 2 p.m. in Malibu California. Paddlers will navigate the seven-mile downwind course starting at Mugu State Beach and ending in Leo Carillo State Beach park. With fresh westerly winds forecast, paddlers can expect fast times and a premiere Californian downwind day.

Vertra’s Mikey Coté, the two-time, and current Molokai champion will be present at this years race. Coté, the 2008 and 2009 Molokai to Oahu stock paddleboarding champion will take a road trip across the Pacific, to race in this years Malibu Downwinder. After a record setting time in last years Molokai to Oahu World Championships, Coté has elected to increase his board length and enter the unlimited paddleboard division. “I love stock, it is tradition” Coté mentioned, “but it is time to move up into the unlimited class division.” This will be Coté’s second time paddling this event, after winning the stock division in 2007. “We had good wind in 2007, hopefully it will be the same this year,” said Mikey. Coté who already has his name on the perpetual trophy for winning the stock division, is looking to add it again, under the unlimited division. “I’m looking forward to dialing in equipment for the year with Joe Bark while I’m there – my 12 footers have been insane these past few years so I cant wait to get on one of his unlimited models”.

Coté, on his Joe Bark Unlimited Paddleboard

The stock division (boards of 12 feet or less) is always an exciting division to watch and if the forecast holds, more than a handful of these paddlers should move way up into overall finish list. Although stock boards have less glide, a skilled “surfer” can be very competitive overall by taking advantage of a shorter waterline, which tends to fit between the bumps well.

Eric Abbott, mid-channel, Molokai 2009

Hawaii has bred many of these paddlers and will be represented well in the stock division by newly signed Vertra athlete Eric Abbott. Eric had been one of Hawaii’s top stock paddlers for years and has been on the mainland attending USD and training in with the Olympic Training Centers K-1 program. With podium finishes in both Molokai and the Catalina Classic last year, he has proven to be a threat no matter what the conditions.

The Malibu Downwinder is a fundraiser to help support the Leo Carillo State Lifeguards and Junior Guard Program. All proceeds from the race will be donated. The seven-mile course runs southeasterly along the cost, and ten to twenty knot Northwest winds are expected to help kick up the swells and allow for more surfing.

The 2010 Malibu Downwinder will have sponsors tents set up to check out the latest product from each company. Event Sponsors are: Honolua Surf Co., Kaenon Polarized, Primo Island Lager, Vertra: Elemental Resistant Sunscreen, Duke’s Malibu Restaurant, Joe Bark Paddleboards and ZJ Boarding House.

For more event information go to: http://malibudw.blogspot.com/

For any additional information regarding Vertra Sunscreen, dealer locations or the Vertra Paddlesports team, Contact: Eric Abbot at: wailupeabbott@gmail.com. Or visit us on facebook at www.facebook.com/vertrapaddlesports

About Vertra Sunscreen

Vertra Sunscreen embodies the characteristics of being a quality, innovative and stylish product. Our superior line of sun resistant products carries the full endorsement of the Hawaii Lifeguard Association in addition to all our products bear the Skin Caner Foundation Official Seal of Recommendation. We have developed, formulated, and manufactured a product with superior ingredients in a designer quality fashion…we would not settle for anything less!