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Proper Suncare, is proper Skincare, and to take proper care of your skin, you have to take the enitre process seriously. When we Started Vertra Elemental Resistance in 2004, we vowed to do just that, to make a serious push and bring skincare awareness to the forefront of our market because until now, it has basically been a category that has been mostly taken for granted. Our Athletes that participate in the paddlesports industry are amongst the most prolific candidates to suffer from sunburn, skin damage, photo-aging and unfortunately in many cases, skin cancer. SIMPLY PUT, quality suncare products for people like us are not an accessory, but a necessity!

Tuesday, October 5, 2010

Vertra Sunscreen Dominates Battle of the Paddle- California

Danny Ching


Matt Becker


::FOR IMMEDIATE RELEASE::

Eric Abbott
Vertra's Paddlesports Marketing


Vertra Sunscreen Dominates Battle of the Paddle- California

Dana Point, California (October 3, 2010) Vertra Sunscreen’s paddlesports team dominates at the 2010 Gerry Lopez Battle of the Paddle event at Doheny Beach, California.  Amongst the world’s best standup paddlers, Vertra’s athletes shined above the rest in both the elite surf and distance paddling races.

Vertra Sunscreen athlete Danny Ching, continued in his normal fashion of being nothing less than perfect at these events. Not only did Ching champion both the surf race and distance races at the BOP event in Hawaii earlier this year, he as well took the crown in both events this past weekend. “It’s a great event,” commented Ching. “I train and race hard, I was fortunate this weekend to come up on top.”

Vertra’s other athletes performed top notch as well.  The Australian Travis Grant finished in 4th in the elite surf race. “Tough and Spectacular,” commented Grant after the event. Travis battled with three other athletes for the entire race, trading leads and navigating the waist to chest high waves. The fifteen year-old Matt Becker edged his way into a 9th place in the surf race. “I am proud of the way I paddled this weekend,” mentioned Becker. “With so many top athletes present, it is a dog fight from start to finish.”

Both Ching and Grant will be traveling back to the Hawaiian Islands this coming weekend to compete in the 2010 Molokai Hoe outrigger canoe race. Danny will be racing with Team Primo, an elite mix of paddlers. Grant has organized a team comprised of all Australians.  


For any additional information regarding Vertra Sunscreen, dealer locations or the Vertra Paddlesports team, Contact: Eric Abbott at: wailupeabbott@gmail.com (808)-551-9890. Or visit us on facebook at www.facebook.com/vertrapaddlesports  Or visit the Vertra Paddlesports blog at www.vertrapaddlesports.blogspot.com

Vertra Sunscreen embodies the characteristics of being a quality, innovative and stylish product. Our superior line of sun resistant products carries the full endorsement of the Hawaii Lifeguard Association in addition to all our products bare the Skin Caner Foundation Official Seal of Recommendation. We have developed, formulated, and manufactured a product with superior ingredients in a designer quality fashion…we would not settle for anything less! 








Matt and John Becker

Travis Grant coming in at the finish (Green Board)

Vertra Sunscreen’s Ryan and Patrick Dolan head to the Pan American Championships

Pat Dolan

Ryan Dolan


::FOR IMMEDIATE RELEASE::
Eric Abbott
Vertra's Paddlesports Marketing
www.vertra
.com 

Vertra Sunscreen’s Ryan and Patrick Dolan head to the Pan American Championships




Honolulu, Hawaii (October 5, 2010) Vertra Sunscreen’s Ryan and Patrick Dolan, brothers from Kailua, are heading to Mexico City for the 2010 Pan American Championships for Canoe and Kayak.  The races begin October 7th in Mexico City. 

Consistent with all major international events sanctioned by the ICF (International Canoe Federation) these Pan American Championships are of the upmost importance to the USA Canoe/ Kayak National Team. “It is crucial that we place top 5 in the respective events that we enter” says Ryan.  This is one of the first steps to qualifying for the 2012 Olympic Games. The Dolans brothers must place top 5 at this event.  If they fail to do so, they will not be eligible to compete at the 2nd chance Olympic qualifier in 2011.

At the 2011 ICF World Championships, athletes will receive an automatic birth into the 2012 Olympic Games if they place top 10 in any individual event and top 6 in a teamed event. Teams consist of 2 or 4 athletes in a single boat.   Those athletes who do not qualify for the 2012 Olympic Games at the 2011 ICF World Championships, will be eligible to compete at the “2nd chance qualifier” if they placed top 5 at this years Pan American Games. 

Ryan Dolan will be competing in the Following Events:


  • ·      K1 500 Meters


  • ·      K1 200 Meters


  • ·      K2 200 Meters



Patrick Dolan will be competing in the following events:


  • ·      K2 1000 Meters


  • ·    K4 1000 Meters


We are both excited to be racing internationally again,” commented Pat. Earlier this season, the Dolans competed together. At this event however, Ryan will be racing in a single boat, while Pat teams up with fellow National Team athlete Morgan House of Georgia.  “This will be the first time I race an international event in the K1 500 Meters” commented Ryan, “it’ll be competitive, but I am looking forward to the challenge.” 






You can follow the Dolan brothers results on the Vertra blogspot at: http://vertrapaddlesports.blogspot.com/ or on the Dolan’s website: www.dolanbros.com







For any additional information regarding Vertra Sunscreen, dealer locations or the Vertra Paddlesports team, Contact: Eric Abbott at: wailupeabbott@gmail.com (808)-551-9890. Or visit us on Facebook at www.facebook.com/vertrapaddle





Vertra Sunscreen embodies the characteristics of being a quality, innovative and stylish product. Our superior line of sun resistant products carries the full endorsement of the Hawaii Lifeguard Association in addition to all our products bare the Skin Caner Foundation Official Seal of Recommendation. We have developed, formulated, and manufactured a product with superior ingredients in a designer quality fashion…we would not settle for anything less!

Thursday, September 30, 2010

Vertra Sunscreen Announces 2010 Battle of the Paddle Team






::FOR IMMEDIATE RELEASE:: 

Eric Abbott 
Vertra's Paddlesports Marketing 
www.vertra.com

Vertra Sunscreen Announces 2010 Battle of the Paddle Team

The 2010 Gerry Lopez Battle of the Paddle is set for an enormous turn out at Doheny Beach, California. With top paddlers hailing from around the globe, this weekend’s event is anticipated to be the most competitive and exciting event of the year.  As athletes make last minute preparations for the elite surf race, distance and relay events, Vertra Suncare has announced this year’s paddlesports Battle Team!



Danny Ching (California):  The 2010 Battle of the Paddle Hawaii overall champion. Winning not only the Elite Surf Race, Ching championed the Distance downwind race as well as the 4-person relay!

Travis Grant (Australia):  The talented paddler out of Australia, Grant came on the SUP scene, last year in Hawaii, by taking an impressive and decisive 2nd Place finish behind fellow teammate Danny Ching!

John Becker (California): A force to be reckon with in both flat and surf conditions. Taking down paddlers half his age, he is fearsome and dominant paddler.

Matt Becker (California): The young Matt Becker, seemingly gets faster and stronger each time he races. Finishing in a top 10 position at the Battle of the Battle in Hawaii, young Becker is a top contender for this year’s crown!

Riggs Napoleon (Hawaii): At 12 years of age, this young Hawaiian has awed and earned the respect of his friends, family and fellow competitors. Completing the 32-mile Molokai to Oahu SUP solo channel crossing Riggs is out to have fun and prove himself in this year’s event.

Aaron Napoleon (Hawaii): Fearsome competitor in the water, Aaron is a true ocean athlete inside and out. Aaron hasn’t missed a BOP yet.  At the inaugural BOP Aaron placed 3rd overall and the following year placed 6th in the elite surf race.  At the Battle this year in Hawaii, Aaron returned to the front of the pack by placing 3rd once again.

Morgan Hoestry (Hawaii): Morgan was a key component in the Destination 3 Degrees she took part in earlier this year.  A project which included her and one other female crossing all of the Major Hawaiian Channels on a SUP board.  A strong force both in short and distance racing, she placed 5th overall at the Battle of the Paddle Hawaii.

The Battle of the Paddle event series has become an iconic event in the paddling community.  This event houses the best paddlers in the world competing for a years worth of bragging rights. In front of thousands of spectators Saturday and Sunday will be a weekend to remember at Doheny Beach.  “We have a tight niche group of elite athletes,” commented Vertra President Bobby Higa. “We are all excited to see how they race this weekend.” The Vertra paddlesports team performed second to none at the Battle of the Paddle Hawaii, we look forward to continuing in the same fashion at this weekend’s event.





For more event information check out:

Be sure to stop by and meet the Vertra Paddlesports team at the event this year! There will also be Vertra sticks and product to sample.

For any additional information regarding Vertra Sunscreen, dealer locations or the Vertra Paddlesports team, Contact: Eric Abbott at: wailupeabbott@gmail.com (808)-551-9890. Or visit us on Facebook at www.facebook.com/vertrapaddle

Vertra Sunscreen embodies the characteristics of being a quality, innovative and stylish product. Our superior line of sun resistant products carries the full endorsement of the Hawaii Lifeguard Association in addition to all our products bare the Skin Caner Foundation Official Seal of Recommendation. We have developed, formulated, and manufactured a product with superior ingredients in a designer quality fashion…we would not settle for anything less!
 

 



Tuesday, September 28, 2010

2010 Battle of the Paddle California in less than one week!



2010 Battle of the Paddle California in Less Than One Week!

The 2010 Battle of the Paddle California is predicting record setting numbers this comming Saturday and Sunday at Dohney State Park. The worlds best Standup Paddling athletes will be arrving and preparing for an exciting weekend of elite surf, distance and relay races.




Vertra Suncare athletes Danny Ching and Scott Gamble at the BOP Hawaii Event

Friday, September 24, 2010

Team Bradley Primo gears for 2010 Na Wahine O Ke Kai!



Team Bradley Primo gears up for the 2010 Na Wahine O Ke Kai canoe race. Beginning at Halo O Lono Harbor this Sunday, athletes will cross the Molokai Channel and finish in Waikiki on 6-man outrigger canoes. Team Bradley Primo, the reigning champs will once again take to the channel to defend their title! 

The reigning world champions will be protected by Vertra: Elemental Resistance Sunscreen for their crossing. "It's the best stuff, and the sunscreen actually works," commented teammate Lauren Bartlett. Come down to the finish to support team Bradley Primo and other crews this Sunday at Fort De Russy, Waikiki.

For more information on the event check out: http://www.nawahineokekai.com/ 

For any additional information regarding Vertra Sunscreen, dealer locations or the Vertra Paddlesports team, Contact: Eric Abbott at: wailupeabbott@gmail.com (808)-551-9890. Or visit us on facebook at www.facebook.com/vertrapaddlesports  Or visit the Vertra Paddlesports blog at www.vertrapaddlesports.blogspot.com 

Vertra Sunscreen embodies the characteristics of being a quality, innovative and stylish product. Our superior line of sun resistant products carries the full endorsement of the Hawaii Lifeguard Association in addition to all our products bare the Skin Caner Foundation Official Seal of Recommendation. We have developed, formulated, and manufactured a product with superior ingredients in a designer quality fashion…we would not settle for anything less! 




Wednesday, September 22, 2010

Australia’s Travis Grant Joins Forces with Vertra: Elemental Resistance Sunscreen



::FOR IMMEDIATE RELEASE:: 

Eric Abbott 
Vertra's Paddlesports Marketing 
www.vertra.com  


Australia’s Travis Grant Joins Forces with Vertra: Elemental Resistance Sunscreen
Honolulu, Hi (September, 21 2010)  Vertra: Elemental Resistance Sunscreen is proud to welcome Australian ocean force Travis Grant to the paddlesports team. Born and raised on the Gold Coast, Grant spent his youth at the local surf lifesaving clubs competing on nipper boards, paddleboards and surfskis. “I grew up near the beach,” commented Grant “and when you live near the beach in Australia your involved in surf lifesaving.” Whether it was the youthful years of playing in the shore break surf on the Gold Coast beaches or a mixed culmination of natural ability, Grant’s knowledge and skills as an ocean athlete has allowed him his success in the various paddling disciplines. 

In 2004, Grant began his assault on the world paddling stage. Choosing an OC1 as his primary weapon, Grant quickly found success, winning the Catalina Relay in 2005. In 2007 Grant teamed with the Team New Zealand Hawaii in the Molokai Hoe race, finishing in an impressive 3rd place finish. 

As the standup paddleboarding began its rise in the paddling world, Travis was amongst the many elite canoe paddlers who made the transition. 2009 marked the first time Grant entered an SUP race, winning three consecutive big races in Australia. “When SUP came along, it was a familiar transition form the OC1” commented Grant. It was in 2010 that Grant made his mark on the standup paddle community by competing top notch at the Gerry Lopez Battle of the Paddle Hawaii. Grant paddled to an impressive 2nd place finish in the Elite Race behind fellow Vertra Sunscreen and 404 teammate Danny Ching. “He’s an amazingly talented paddler on any craft he touches,” commented Ching. On the same weekend, Grant was also a member of the SUP winning relay team. 

Humble and dedicated, Travis is a true ocean athlete to the core. “I look forward to a competitive and fun year of racing all type of watercrafts,” commented Grant.  Please help Vertra: Elemental Resistance welcome Travis Grant to the team. 

Be sure to check out Travis Grant and the rest of the Vertra paddlesports team at the 2010 Gerry Lopez Battle of the Paddle California. 


For any additional information regarding Vertra Sunscreen, dealer locations or the Vertra Paddlesports team, Contact: Eric Abbott at: wailupeabbott@gmail.com (808)-551-9890. Or visit us on facebook at www.facebook.com/vertrapaddlesports  Or visit the Vertra Paddlesports blog at www.vertrapaddlesports.blogspot.com 

Vertra Sunscreen embodies the characteristics of being a quality, innovative and stylish product. Our superior line of sun resistant products carries the full endorsement of the Hawaii Lifeguard Association in addition to all our products bare the Skin Caner Foundation Official Seal of Recommendation. We have developed, formulated, and manufactured a product with superior ingredients in a designer quality fashion…we would not settle for anything less! 

Wednesday, September 15, 2010

Vertra's Riggs Napoleon crossing the Molokai Channel 2010





An impressive crossing to say the least for the young ocean force, RIGGS NAPOLEON! This kid is the future of the sport! Congrats Riggs on all of your success!