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Hawaii
Proper Suncare, is proper Skincare, and to take proper care of your skin, you have to take the enitre process seriously. When we Started Vertra Elemental Resistance in 2004, we vowed to do just that, to make a serious push and bring skincare awareness to the forefront of our market because until now, it has basically been a category that has been mostly taken for granted. Our Athletes that participate in the paddlesports industry are amongst the most prolific candidates to suffer from sunburn, skin damage, photo-aging and unfortunately in many cases, skin cancer. SIMPLY PUT, quality suncare products for people like us are not an accessory, but a necessity!

Monday, January 3, 2011

Vertra's Danny Ching Wins 2011 Orange Bowl SUP Race

Vertra's Danny Ching Wins 2011 Orange Bowl SUP Race
::FOR IMMEDIATE RELEASE::

Miami Florida, (January 3, 2011) Vertra Sunscreen's Danny Ching won the 2011 Orange Bowl Standup Paddle race on the East Coast this past weekend. With over $10,000 in Cash, this event enticed some of the best SUP paddlers in the nation to show up. There were two courses that navigated the Miami River in Downtown Miami,  a 3-mile Recreational course and a 5-mile Elite course. 

Ching in his usual fashion built an early lead and finished strong. "Overall the race was extraordinary and well run." Ching commented. "I am excited about the win." Packet Casey and Brandon Rambo came in 2nd and 3rd behind Ching. "I expect to see a large turnout next year," Ching explained. "The Miami coastline and waterways are ideal for SUP Racing. The race was also a benefit for Big Brother and Big Sisters Foundation of Greater Miami. 


Danny Ching with a fast start
$3,500 1st Place Prize Money

For more information checkout the Orange Bowl SUP Race: http://www.orangebowlpaddle.com/Orange_Bowl/Race_Info.html


Vertra Sunscreen embodies the characteristics of being a quality, innovative and stylish product. Our superior line of sun resistant products carries the full endorsement of the Hawaii Lifeguard Association in addition to all our products bare the Skin Caner Foundation Official Seal of Recommendation. We have developed, formulated, and manufactured a product with superior ingredients in a designer quality fashion…we would not settle for anything less!

For any additional information regarding Vertra Sunscreen, dealer locations or the Vertra Paddlesports team, Contact: 
Eric Abbott at: wailupeabbott@gmail.com (808)-551-9890. 
Or visit us on: 

Vertra's Kai Lenny Wins SUP Surfing World Tour

Vertra Sunscreen's Kai Lenny Wins SUP Surfing World Tour


Maui local and Vertra Sunscreen athlete Kai Lenny wins the SUP Surfing World inaugural tour. At 18 years old Lenny is one of the most humble and progressive paddlers in the world.


2010 Tour Results
  1. 1st place Sunset Beach
  2. 3rd place France
  3. 17th place Tahiti
  4. 2nd place Brazil
  5. 1st place Hilo (Final Stop on the tour)







Star-Advertiser Article on Kai Lenny: http://www.staradvertiser.com/sports/sportsnews/20101231_Lenny_tears_it_up_on_SUP_Tour.html





Vertra Sunscreen embodies the characteristics of being a quality, innovative and stylish product. Our superior line of sun resistant products carries the full endorsement of the Hawaii Lifeguard Association in addition to all our products bare the Skin Caner Foundation Official Seal of Recommendation. We have developed, formulated, and manufactured a product with superior ingredients in a designer quality fashion…we would not settle for anything less!

For any additional information regarding Vertra Sunscreen, dealer locations or the Vertra Paddlesports team, Contact: 
Eric Abbott at: wailupeabbott@gmail.com (808)-551-9890. 
Or visit us on: 

Sunday, January 2, 2011

Matt Becker Colombia SUP Video

Matt Becker Colombia SUP Video


Vertra Sunscreen's Matt Becker along with the Blueline Surf Team headed to Colombia last year for some South America Surf.  Here is a quick HD video produced by Blueline and Paddlesurf Hawaii.




Vertra Sunscreen embodies the characteristics of being a quality, innovative and stylish product. Our superior line of sun resistant products carries the full endorsement of the Hawaii Lifeguard Association in addition to all our products bare the Skin Caner Foundation Official Seal of Recommendation. We have developed, formulated, and manufactured a product with superior ingredients in a designer quality fashion…we would not settle for anything less!

For any additional information regarding Vertra Sunscreen, dealer locations or the Vertra Paddlesports team, Contact: 
Eric Abbott at: wailupeabbott@gmail.com (808)-551-9890. 
Or visit us on: 

Saturday, January 1, 2011

Vertra Sunscreen's Matt Becker

Vertra Sunscreen's Matt Becker in a Blueline Magazine Ad!

Matt Becker, Blueline Team Rider



Vertra Sunscreen embodies the characteristics of being a quality, innovative and stylish product. Our superior line of sun resistant products carries the full endorsement of the Hawaii Lifeguard Association in addition to all our products bare the Skin Caner Foundation Official Seal of Recommendation. We have developed, formulated, and manufactured a product with superior ingredients in a designer quality fashion…we would not settle for anything less!

For any additional information regarding Vertra Sunscreen, dealer locations or the Vertra Paddlesports team, Contact: 
Eric Abbott at: wailupeabbott@gmail.com (808)-551-9890. 
Or visit us on: 

Tuesday, December 28, 2010

Catalina Classic Through The Years!

Catalina Classic Through The Years!

The Catalina Classic has been an incredible and prestigious event held in California year after year. Prone paddleboarders paddle from Two Harbors at the Isthmus on Catalina to Manhattan Pier. In 1982  Gibby Gibson and Buddy Bohn revived the Catalina Classic 20 years after is was canceled in 1961 due to dangerous conditions. (http://catalinaclassicpaddleboardrace.org/history.html)

**Photos taken from the www.joebark.com website blog.

Catalina Classic Then

Catalina Classic 2010




Vertra Sunscreen embodies the characteristics of being a quality, innovative and stylish product. Our superior line of sun resistant products carries the full endorsement of the Hawaii Lifeguard Association in addition to all our products bare the Skin Caner Foundation Official Seal of Recommendation. We have developed, formulated, and manufactured a product with superior ingredients in a designer quality fashion…we would not settle for anything less!

For any additional information regarding Vertra Sunscreen, dealer locations or the Vertra Paddlesports team, Contact: 
Eric Abbott at: wailupeabbott@gmail.com (808)-551-9890. 
Or visit us on: 





Sunday, December 19, 2010

Vertra's Patrick Dolan Downwind GoPro Video

Vertra's Patrick Dolan Downwind GoPro Video

Verta's Pat Dolan enjoys an epic downwind paddle on his Kai Wa'a Scorpius XM OC1.  Shot with a GoPro HD camera, enjoy how one of Hawaii's best paddlers makes it look so relaxed and easy!


Patrick Dolan OC1 Downwind Run from Dolan Bros. on Vimeo.

For more information on Pat Dolan check their website at www.dolanbros.com 



For any additional information regarding Vertra Sunscreen, dealer locations or the Vertra Paddlesports team, Contact: Eric Abbott at:wailupeabbott@gmail.com (808)-551-9890. Or visit us on Facebook at http://www.facebook.com/VertraElementaResistance

Vertra Sunscreen embodies the characteristics of being a quality, innovative and stylish product. Our superior line of sun resistant products carries the full endorsement of the Hawaii Lifeguard Association in addition to all our products bare the Skin Caner Foundation Official Seal of Recommendation. We have developed, formulated, and manufactured a product with superior ingredients in a designer quality fashion…we would not settle for anything less!

Vertra Sunscreen at the 2010 Tecolote 5000 Canoe/Kayak/SUP Race

Vertra Sunscreen at the 2010 Tecolote 5000 Canoe/Kayak/SUP Race

What started off as a cold and cloudy San Diego morning, ended up being a fun and successful paddling event. The annual Tecolote 5000 Canoe/Kayak/SUP/ Paddleboard race benefits the non-profit Toys for Tots as well as a fundraiser for the local San Diego Canoe/Kayak Team. A solid turnout of about 150 competiotrs took to the chilly San Diego waters. The SDCKT is a Olympic Development program that helps kids reach their dream of Junior/Senior National Team nominations.

Vertra Sunscreen athlete Danny Ching from California ventured down with his crew from Redondo Beach to support this local event. Pat and Ryan Dolan the brothers out of Hawaii were also in California attending a 2 week National Team preparation camp at the Olympic Training Center in Chula Vista.

        
Danny Ching on the 1st Lap
6am cold and wet setup 
Pat Dolan trading washes with the Aussie Brothers 
Pat Dolan
Ryan Dolan on the Kayak Erg

Eric Abbott doing a 200m time trial on the Kayak Erg




For any additional information regarding Vertra Sunscreen, dealer locations or the Vertra Paddlesports team, Contact: Eric Abbott at:wailupeabbott@gmail.com (808)-551-9890. Or visit us on Facebook at http://www.facebook.com/VertraElementaResistance

Vertra Sunscreen embodies the characteristics of being a quality, innovative and stylish product. Our superior line of sun resistant products carries the full endorsement of the Hawaii Lifeguard Association in addition to all our products bare the Skin Caner Foundation Official Seal of Recommendation. We have developed, formulated, and manufactured a product with superior ingredients in a designer quality fashion…we would not settle for anything less!