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Hawaii
Proper Suncare, is proper Skincare, and to take proper care of your skin, you have to take the enitre process seriously. When we Started Vertra Elemental Resistance in 2004, we vowed to do just that, to make a serious push and bring skincare awareness to the forefront of our market because until now, it has basically been a category that has been mostly taken for granted. Our Athletes that participate in the paddlesports industry are amongst the most prolific candidates to suffer from sunburn, skin damage, photo-aging and unfortunately in many cases, skin cancer. SIMPLY PUT, quality suncare products for people like us are not an accessory, but a necessity!

Monday, January 31, 2011

Matt Becker...All Around Stud!

Matt Becker...All Around Stud!




Vertra Sunscreen's Matt Becker, a 16-year-old Standup Paddler phenom from Santa Barbara gives us a taste of his skill off the SUP boards. Becker who is known for being one of the best SUP racers in the world, can also shred on his surfboard.  Becker recently returned from a 2 week SUP surf and adventure trip to Sri Lanka with the Blueline Surf Team.  Now back in the States he is on the grind getting ready for the SUP World Tour event at Sunset Beach on February 6th. www.standupworldtour.com 





Matt Becker with his new Joe Bark Gun
Pictures from:  Matt Becker and SB Seals http://www.santabarbaraseals.com/


Vertra Sunscreen embodies the characteristics of being a quality, innovative and stylish product. Our superior line of sun resistant products carries the full endorsement of the Hawaii Lifeguard Association in addition to all our products bare the Skin Caner Foundation Official Seal of Recommendation. We have developed, formulated, and manufactured a product with superior ingredients in a designer quality fashion…we would not settle for anything less





For any additional information regarding Vertra Sunscreen, dealer locations or the Vertra Paddlesports team, Contact: 

Eric Abbott at: wailupeabbott@gmail.com (808)-551-9890. 
Or visit us on: 

Friday, January 28, 2011

Vertra's Travis Grant Killing it on the OC1 Downunder!

Vertra Sunscreen's Travis Grant Killing it on the OC1 Downunder!

Watch amazing footage of Travis Grant and other paddlers racing in Perth. Congrats to Travis for winning the OC1 division!


The Doctor 2011 from Ocean Sports Media on Vimeo.


The 2011 Doctor Video.

Thursday, January 13, 2011

Patrick Dolan GoPro Downwind OC1 Paddle Run

Patrick Dolan GoPro Downwind OC1 Paddle Run


Vertra Sunscreen's Patrick Dolan went out for a relaxing downwind Mokulua run on the Eastside of Oahu. Captured on his GoPro HD camera his Kai Wa'a ScorpiousXM was flying downwind.



Video from Dolan Brother Facebook Page: http://www.facebook.com/dolanbros

Vertra Sunscreen embodies the characteristics of being a quality, innovative and stylish product. Our superior line of sun resistant products carries the full endorsement of the Hawaii Lifeguard Association in addition to all our products bare the Skin Caner Foundation Official Seal of Recommendation. We have developed, formulated, and manufactured a product with superior ingredients in a designer quality fashion…we would not settle for anything less

Wednesday, January 12, 2011

Dolan Brothers on Facebook!

Dolan Brothers on Facebook!

The Dolan Brothers from Kailua, Hawaii, Patrick and Ryan have officially launched their Facebook page. From here you can follow their paddling success from both national and international competitions.

Dolan Brother's Facebook Page

Web address: http://www.facebook.com/pages/DolanBros-Patrick-Ryan-Dolan/151657771512671


Vertra Sunscreen embodies the characteristics of being a quality, innovative and stylish product. Our superior line of sun resistant products carries the full endorsement of the Hawaii Lifeguard Association in addition to all our products bare the Skin Caner Foundation Official Seal of Recommendation. We have developed, formulated, and manufactured a product with superior ingredients in a designer quality fashion…we would not settle for anything less


For any additional information regarding Vertra Sunscreen, dealer locations or the Vertra Paddlesports team, Contact: 

Eric Abbott at: wailupeabbott@gmail.com (808)-551-9890. 
Or visit us on: 

Tuesday, January 11, 2011

Mikey Coté's Molokai2Oahu Record Setting Video

Mikey Coté's Molokai2Oahu Record Setting Video

Vertra Sunscreen's Mikey Coté and 2X Molokai2Oahu Stock Paddleboard Champion shows the world in a quick video how he set the record in 2009. Coté won his first Stock World Championship title in 2008, then repeated his win by setting the Molokai record in 2009. Held in high regards by fellow teammates, competitors and friends as being an outstanding ocean athlete, Coté is arguably one of the sports most proficient downwind paddlers. Enjoy the video of Mikey Coté's 2009 record setting paddleboard run in the Molokai Channel. 



Vertra Sunscreen embodies the characteristics of being a quality, innovative and stylish product. Our superior line of sun resistant products carries the full endorsement of the Hawaii Lifeguard Association in addition to all our products bare the Skin Caner Foundation Official Seal of Recommendation. We have developed, formulated, and manufactured a product with superior ingredients in a designer quality fashion…we would not settle for anything less



For any additional information regarding Vertra Sunscreen, dealer locations or the Vertra Paddlesports team, Contact: 
Eric Abbott at: wailupeabbott@gmail.com (808)-551-9890. 
Or visit us on: 


Sunday, January 9, 2011

Eric Abbott's 2009 Molokai2Oahu Paddleboard Prep Video

Eric Abbott's 2009 Molokai2Oahu Paddleboard Prep Video


The 2010 Molokai2Oahu Paddleboard Champion, Vertra Sunscreen's Eric Abbott put together a short Hawaii Kai paddling video.  A week out before the 2009 paddleboard race, Abbott was testing out his new Joe Bark stock paddleboard. The hybrid tiger and zebra stripes complemented the ultra fast Bark CT Stock model. On a light wind Hawaii Kai paddling run, Abbott was out for a relaxing day in the Pacific. Enjoy!





Vertra Sunscreen embodies the characteristics of being a quality, innovative and stylish product. Our superior line of sun resistant products carries the full endorsement of the Hawaii Lifeguard Association in addition to all our products bare the Skin Caner Foundation Official Seal of Recommendation. We have developed, formulated, and manufactured a product with superior ingredients in a designer quality fashion…we would not settle for anything less!

Monday, January 3, 2011

Vertra's Danny Ching Wins 2011 Orange Bowl SUP Race

Vertra's Danny Ching Wins 2011 Orange Bowl SUP Race
::FOR IMMEDIATE RELEASE::

Miami Florida, (January 3, 2011) Vertra Sunscreen's Danny Ching won the 2011 Orange Bowl Standup Paddle race on the East Coast this past weekend. With over $10,000 in Cash, this event enticed some of the best SUP paddlers in the nation to show up. There were two courses that navigated the Miami River in Downtown Miami,  a 3-mile Recreational course and a 5-mile Elite course. 

Ching in his usual fashion built an early lead and finished strong. "Overall the race was extraordinary and well run." Ching commented. "I am excited about the win." Packet Casey and Brandon Rambo came in 2nd and 3rd behind Ching. "I expect to see a large turnout next year," Ching explained. "The Miami coastline and waterways are ideal for SUP Racing. The race was also a benefit for Big Brother and Big Sisters Foundation of Greater Miami. 


Danny Ching with a fast start
$3,500 1st Place Prize Money

For more information checkout the Orange Bowl SUP Race: http://www.orangebowlpaddle.com/Orange_Bowl/Race_Info.html


Vertra Sunscreen embodies the characteristics of being a quality, innovative and stylish product. Our superior line of sun resistant products carries the full endorsement of the Hawaii Lifeguard Association in addition to all our products bare the Skin Caner Foundation Official Seal of Recommendation. We have developed, formulated, and manufactured a product with superior ingredients in a designer quality fashion…we would not settle for anything less!

For any additional information regarding Vertra Sunscreen, dealer locations or the Vertra Paddlesports team, Contact: 
Eric Abbott at: wailupeabbott@gmail.com (808)-551-9890. 
Or visit us on: 

Vertra's Kai Lenny Wins SUP Surfing World Tour

Vertra Sunscreen's Kai Lenny Wins SUP Surfing World Tour


Maui local and Vertra Sunscreen athlete Kai Lenny wins the SUP Surfing World inaugural tour. At 18 years old Lenny is one of the most humble and progressive paddlers in the world.


2010 Tour Results
  1. 1st place Sunset Beach
  2. 3rd place France
  3. 17th place Tahiti
  4. 2nd place Brazil
  5. 1st place Hilo (Final Stop on the tour)







Star-Advertiser Article on Kai Lenny: http://www.staradvertiser.com/sports/sportsnews/20101231_Lenny_tears_it_up_on_SUP_Tour.html





Vertra Sunscreen embodies the characteristics of being a quality, innovative and stylish product. Our superior line of sun resistant products carries the full endorsement of the Hawaii Lifeguard Association in addition to all our products bare the Skin Caner Foundation Official Seal of Recommendation. We have developed, formulated, and manufactured a product with superior ingredients in a designer quality fashion…we would not settle for anything less!

For any additional information regarding Vertra Sunscreen, dealer locations or the Vertra Paddlesports team, Contact: 
Eric Abbott at: wailupeabbott@gmail.com (808)-551-9890. 
Or visit us on: 

Sunday, January 2, 2011

Matt Becker Colombia SUP Video

Matt Becker Colombia SUP Video


Vertra Sunscreen's Matt Becker along with the Blueline Surf Team headed to Colombia last year for some South America Surf.  Here is a quick HD video produced by Blueline and Paddlesurf Hawaii.




Vertra Sunscreen embodies the characteristics of being a quality, innovative and stylish product. Our superior line of sun resistant products carries the full endorsement of the Hawaii Lifeguard Association in addition to all our products bare the Skin Caner Foundation Official Seal of Recommendation. We have developed, formulated, and manufactured a product with superior ingredients in a designer quality fashion…we would not settle for anything less!

For any additional information regarding Vertra Sunscreen, dealer locations or the Vertra Paddlesports team, Contact: 
Eric Abbott at: wailupeabbott@gmail.com (808)-551-9890. 
Or visit us on: 

Saturday, January 1, 2011

Vertra Sunscreen's Matt Becker

Vertra Sunscreen's Matt Becker in a Blueline Magazine Ad!

Matt Becker, Blueline Team Rider



Vertra Sunscreen embodies the characteristics of being a quality, innovative and stylish product. Our superior line of sun resistant products carries the full endorsement of the Hawaii Lifeguard Association in addition to all our products bare the Skin Caner Foundation Official Seal of Recommendation. We have developed, formulated, and manufactured a product with superior ingredients in a designer quality fashion…we would not settle for anything less!

For any additional information regarding Vertra Sunscreen, dealer locations or the Vertra Paddlesports team, Contact: 
Eric Abbott at: wailupeabbott@gmail.com (808)-551-9890. 
Or visit us on: