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Proper Suncare, is proper Skincare, and to take proper care of your skin, you have to take the enitre process seriously. When we Started Vertra Elemental Resistance in 2004, we vowed to do just that, to make a serious push and bring skincare awareness to the forefront of our market because until now, it has basically been a category that has been mostly taken for granted. Our Athletes that participate in the paddlesports industry are amongst the most prolific candidates to suffer from sunburn, skin damage, photo-aging and unfortunately in many cases, skin cancer. SIMPLY PUT, quality suncare products for people like us are not an accessory, but a necessity!
Showing posts with label Vertra Elemental Resistance. Show all posts
Showing posts with label Vertra Elemental Resistance. Show all posts

Tuesday, April 5, 2011

Vertra's Mikey Cote's Surf Trip to Namotu!

Vertra's Mikey Cote's  Surf Trip to Namotu!

Vertra Sunscreen's Mikey Cote ventured down to Namotu for a surf trip with his fiancee Rachel Spear at the end of march.


Mikey and Rachel




Vertra Sunscreen embodies the characteristics of being a qualityinnovative and stylish product. Our superior line of sun resistant products carries the full endorsement of theHawaii Lifeguard Association in addition to all our products bare the Skin Caner Foundation Official Seal of Recommendation. We have developed, formulated, and manufactured a product with superior ingredients in a designer quality fashion…we would not settle for anything less!

For any additional information regarding Vertra Sunscreen, dealer locations or the Vertra Paddlesports team, Contact: 
Eric Abbott at: wailupeabbott@gmail.com (808)-551-9890. 
Or visit us on: 

Sunday, March 27, 2011

Vertra's John Becker in the Snow

Vertra's John Becker SUPing in the Snow

Kamiah in the Snow

Even in the Snow, Vertra Sunscreen is not an option but a necessity! Vertra's John Becker knows this all to well as he spends his time both on the Santa Barbara Shores as well as on the Slopes in Utah. Check out some killer pics of John and his pup Kamiah enjoying some spring fun in the snow!

John doing some Cold Water Training


Saturday, March 19, 2011

Vertra's Matt Becker wins the 2011 Surftech SUP Race, Gillian Gibree takes 3rd!

Vertra Sunscreen's Matt Becker wins 2011 Surftech SUP Race, Gillian Gibree Takes 3rd!
Anthony Vela (Left) Matt Becker (Right)
 Santa Cruz, California (March 19th 2011) Vertra Sunscreen's Matt Becker takes the win at the 2011 Surftech SUP event in Santa Cruz this weekend!  The 6-mile elite race course was held in less than optimal conditions for the athletes, with wind gusts up to 20 MPH and near freezing water temps. Athletes had to battle all the elements just to finish.  Becker one of Vertra's youngest paddlesports athletes took top honors over Dan Gavere and Anthony Vela. "It was tough for sure out there today," commented Becker "you just had to push hard up wind, than surf your way back to the finish." Vela and Becker battled each other most of the race. "My Joe Bark 12'6 Competitor SUP board was incredible on the downwind portion of the race" added Becker. Vertra's Gillian Gibree took 3rd overall in the elite women's division as well this weekend.  For more info: http://surftechsup.com/news/sup_shootout_2011) 


Gillian Gibree



Matt Becker

Vela and Becker
Photos from: www.supconnect.com 


Vertra Sunscreen embodies the characteristics of being a quality, innovative and stylish product. Our superior line of sun resistant products carries the full endorsement of the Hawaii Lifeguard Association in addition to all our products bare the Skin Caner Foundation Official Seal of Recommendation. We have developed, formulated, and manufactured a product with superior ingredients in a designer quality fashion…we would not settle for anything less!

For any additional information regarding Vertra Sunscreen, dealer locations or the Vertra Paddlesports team, Contact: 
Eric Abbott at: wailupeabbott@gmail.com (808)-551-9890. 
Or visit us on: 

Sunday, March 13, 2011

Vertra's Brian Rocheleau Charging on all Levels!

Vertra's Brian Rocheleau Charging on all Levesl!

Oahu's Brian Rocheleau and Vertra Sunscreen Ambassador gives the paddling community a taste of his big wave surfing side. Most of us know Brian for his dominance on the unlimited paddleboard, however, Rocheleau can still hold his own out on the North Shore. (pics form www.joebark.com)

Brian in the Molokai Channel
Brian Rocheleau at Waimea
Rocheleau Charging

Monday, March 7, 2011

Vertra performs tops at 2011 Koa Nui Championships!

Vertra performs tops at 2011 Koa Nui Championships!

Kai Bartlett
Lauren Bartlett
Vertra Sunscreen's Danny Ching and Lauren Bartlett took top honors at the 2011 Koa Nui Championships last weekend. Pat Dolan winner of last years Koa Nui Title took third followed by Maui's Kai Bartlett (two-time Koa Nui Winner). Scott Gamble rounded out the elite field of paddlers in 10th! "It was great to see Vertra's paddlers perform this weekend," commented Vertra's President Bobby Higa.  This event is a precursor to the 2011 Steinlager OC1 World Championships coming up at the end of the month.

Scott Gamble

Vertra Crew!

Tuesday, February 15, 2011

Vertra's John Becker- Starts the 2011 SUP Season Off Strong!

Vertra's John Becker- Starts the 2011 SUP Season Off Strong!
Vertra Sunscreen's John Becker started the 2011 SUP season off strong with a top finish at the Hal Rosoff Classic last weekend.  John was racing on his new Joe Bark Paddleboard Surftech 14 ft. Dominator. As the season progresses, John will be amongst the leaders at each race!

John Becker

Testing the new Surftech Bark Model


Vertra Sunscreen embodies the characteristics of being a quality, innovative and stylish product. Our superior line of sun resistant products carries the full endorsement of the Hawaii Lifeguard Association in addition to all our products bare the Skin Caner Foundation Official Seal of Recommendation. We have developed, formulated, and manufactured a product with superior ingredients in a designer quality fashion…we would not settle for anything less!

For any additional information regarding Vertra Sunscreen, dealer locations or the Vertra Paddlesports team, Contact: 
Eric Abbott at: wailupeabbott@gmail.com (808)-551-9890. 
Or visit us on: 


Monday, February 14, 2011

Vertra's Matt Becker's SUP Trip to Hawaii!

Vertra's Matt Becker's SUP Trip to Hawaii!


Vertra Sunscreen's Matt Becker returned home to Santa Barbara yesterday after two week on Oahu's North Shore. Check out some of his pictures!


Vertra's Matt Becker (Red) and Kai Lenny (Blue)

Matt Becker during the Heat

Matt before his heat

Matt bombing a wave at Sunset. 

Sunset


Vertra Sunscreen embodies the characteristics of being a quality, innovative and stylish product. Our superior line of sun resistant products carries the full endorsement of the Hawaii Lifeguard Association in addition to all our products bare the Skin Caner Foundation Official Seal of Recommendation. We have developed, formulated, and manufactured a product with superior ingredients in a designer quality fashion…we would not settle for anything less!

For any additional information regarding Vertra Sunscreen, dealer locations or the Vertra Paddlesports team, Contact: 
Eric Abbott at: wailupeabbott@gmail.com (808)-551-9890. 
Or visit us on: 

Riggs Naopoleon & Matt Becker at 2011 Sunset Pro

Riggs Naopoleon & Matt Becker at 2011 Sunset Pro
Matt Becker

Riggs Napoleon

Thursday, February 10, 2011

Vertra's Kai Lenny Wins 2011 SUP Sunset Pro!

Vertra Sunscreen's Kai Lenny Wins 2011 SUP Sunset Pro!

Photo: www.standupworldtour.com

Congrats to Vertra's Kai Lenny for winning the 2011 Sunset Pro! In a dominating fashion, Lenny won all of his preceding heats leading up to the final. In a 4-man heat, Lenny battled fellow Maui boy Zane Schweitzer, as well as Peyo Lizarazu and Robbin Johnston. Kai won the final by 1 point over Johnston.

Kai Lenny's Progression to the Finals!
Round 1


Round 3

Quarter Finals
Semi Final

Finals

Vertra Sunscreen embodies the characteristics of being a quality, innovative and stylish product. Our superior line of sun resistant products carries the full endorsement of the Hawaii Lifeguard Association in addition to all our products bare the Skin Caner Foundation Official Seal of Recommendation. We have developed, formulated, and manufactured a product with superior ingredients in a designer quality fashion…we would not settle for anything less!

For any additional information regarding Vertra Sunscreen, dealer locations or the Vertra Paddlesports team, Contact: 
Eric Abbott at: wailupeabbott@gmail.com (808)-551-9890. 
Or visit us on: 

Monday, February 7, 2011

Vertra’s Travis Grant Leads Outrigger Australia to a National Title




Travis Grant winning the 500m Sprint


::FOR IMMEDIATE RELEASE::

Vertra’s  Travis Grant Leads Outrigger Australia to a National Title


Gold Coast, Australia (February 7th, 2011) Vertra Sunscreen’s Travis Grant confirmed his reputation of  being one of the most dominant ocean paddlers in Australia by winning the Australian National Outrigger Title this past weekend. Hailing from the Gold Coast, Grant was the outright winner in the AOCRA National Title 500m OC1 sprints. Claiming the gold medal at Coomera Lake, Grant smashed the final heat by 4 seconds over club mate Leo Young.

“The sprint championships has always been one race that eluded me so it is certainly good to finally add the Australian Gold medal to the collection,” Grant explained after the event. After his win in the OC1, Grants then steered the Outrigger Australian six-man canoe to a National Championship.

Grant in the past 6 months has racked up a long list of elite accomplishments. It does not seem to matter which ocean craft he paddles, Grant manages to finish on top. Earlier this year Grant finished 2nd overall in the Battle of the Paddle elite standup race in Honolulu, Hawaii. “I love the ocean and I love to compete,” Grant commented “I am fortunate enough to get to travel and race around the world.” In the coming months Travis will head back to Hawaii for the OC1 World Championships. 

Vertra Sunscreen embodies the characteristics of being a quality, innovative and stylish product. Our superior line of sun resistant products carries the full endorsement of the Hawaii Lifeguard Association in addition to all our products bare the Skin Caner Foundation Official Seal of Recommendation. We have developed, formulated, and manufactured a product with superior ingredients in a designer quality fashion…we would not settle for anything less!

For any additional information regarding Vertra Sunscreen, dealer locations or the Vertra Paddlesports team, Contact: 
Eric Abbott at: wailupeabbott@gmail.com (808)-551-9890. 
Or visit us on: 


Grant winning the Heat!

Outrigger Australia 


Wednesday, February 2, 2011

Gillian Gibree Joins Forces with Vertra: Elemental Resistance Sunscreen



::FOR IMMEDIATE RELEASE::

Contact:
Eric Abbott
wailupeabbott@gmail.com
Vertra: Elemental Resistance Marketing



Gillian Gibree Joins Forces with Vertra: Elemental Resistance Sunscreen

San Diego, CA (February, 2 2010) Vertra: Elemental Resistance Sunscreen is proud to welcome Gillian Gibree to the paddlesports team. As a Massachusetts native, Gibree’s passion and success in the paddling world was cultivated form her experiences working as a lifeguard in Cape Cod. Prone Paddling, swimming, surfing and competing at lifeguard events shaped Gibree into the ocean force she is today. “I’m excited to be apart of the Vertra team,” commented Gibree “I have used the product for years when lifeguarding, surfing, SUPing, instructing, and anything else in the ocean!” Now living in San Diego, Gillian has decided to share her love for beach fitness and overall health through her company Paddle Into Fitness.

Gibree earned a B.S. in Sports Management and started her company Paddle Into Fitness. These classes offer lessons to beginner SUP paddlers, athletes and individuals interesting in SUP Yoga and SUP fitness in San Diego. www.paddleintofitness.com

As the 2011 SUP racing season gets underway, Gibree’s racing schedule will be filled as she tours across the country as well as internationally. Some event highlights to catch Gibree at this season will be the: Rainbow Sandals Battle of the Paddle, Molokai2Oahu World Championships, Teva Mountain Games-SUP Whitewater, and the Punta Sayulita Classic in Mexico.

Humble and dedicated to the fitness and active lifestyle, Gibree is a true ocean athlete to the core. “I look forward to a fun year of racing and surfing around the world,” commented Gibree. Please help Vertra: Elemental Resistance Sunscreen welcome Gillian Gibree to the paddlesports team. 



Vertra Sunscreen embodies the characteristics of being a quality, innovative and stylish product. Our superior line of sun resistant products carries the full endorsement of the Hawaii Lifeguard Association in addition to all our products bare the Skin Caner Foundation Official Seal of Recommendation. We have developed, formulated, and manufactured a product with superior ingredients in a designer quality fashion…we would not settle for anything less




For any additional information regarding Vertra Sunscreen, dealer locations or the Vertra Paddlesports team, Contact: 

Eric Abbott at: wailupeabbott@gmail.com (808)-551-9890. 
Or visit us on: 


Tuesday, February 1, 2011

Dolan Brothers-Tops at Local Paddling Race

Dolan Brothers-Tops at Local Paddling Race

Vertra Sunscreen's Dolan Brothers (Ryan & Patrick) are among Hawaii's top Outrigger/Surfski/ K1 paddlers.  In preparation for the 2012 London Olympic Games, the Dolan Brothers are continuing their training at home, in the warm waters of Hawaii, under the strategic coaching of Guy Wilding. "We love Hawaii, and we enjoy training at our local kayaking club (HCKT)," commented Ryan.  Hawaii Canoe and Kayak Team (HCKT) is an Olympic Development Program designed to elevate Hawaii's elite paddling athletes to be competitive on the world scale. Ryan and Patrick have been USACK National Team Members since 2006.

This past weekend Patrick Dolan took top honors in the Surfski Divison of the PA'A race from Makapu'u to Pinky's Cannal. Ryan took 6th in the OC1 Divison.

Patrick Dolan 1st Place Surfski

Ryan Dolan 6th place OC1


Vertra Sunscreen embodies the characteristics of being a quality, innovative and stylish product. Our superior line of sun resistant products carries the full endorsement of the Hawaii Lifeguard Association in addition to all our products bare the Skin Caner Foundation Official Seal of Recommendation. We have developed, formulated, and manufactured a product with superior ingredients in a designer quality fashion…we would not settle for anything less



For any additional information regarding Vertra Sunscreen, dealer locations or the Vertra Paddlesports team, Contact: 

Eric Abbott at: wailupeabbott@gmail.com (808)-551-9890. 
Or visit us on: 

Monday, January 31, 2011

Matt Becker...All Around Stud!

Matt Becker...All Around Stud!




Vertra Sunscreen's Matt Becker, a 16-year-old Standup Paddler phenom from Santa Barbara gives us a taste of his skill off the SUP boards. Becker who is known for being one of the best SUP racers in the world, can also shred on his surfboard.  Becker recently returned from a 2 week SUP surf and adventure trip to Sri Lanka with the Blueline Surf Team.  Now back in the States he is on the grind getting ready for the SUP World Tour event at Sunset Beach on February 6th. www.standupworldtour.com 





Matt Becker with his new Joe Bark Gun
Pictures from:  Matt Becker and SB Seals http://www.santabarbaraseals.com/


Vertra Sunscreen embodies the characteristics of being a quality, innovative and stylish product. Our superior line of sun resistant products carries the full endorsement of the Hawaii Lifeguard Association in addition to all our products bare the Skin Caner Foundation Official Seal of Recommendation. We have developed, formulated, and manufactured a product with superior ingredients in a designer quality fashion…we would not settle for anything less





For any additional information regarding Vertra Sunscreen, dealer locations or the Vertra Paddlesports team, Contact: 

Eric Abbott at: wailupeabbott@gmail.com (808)-551-9890. 
Or visit us on: