About Me

My photo
Hawaii
Proper Suncare, is proper Skincare, and to take proper care of your skin, you have to take the enitre process seriously. When we Started Vertra Elemental Resistance in 2004, we vowed to do just that, to make a serious push and bring skincare awareness to the forefront of our market because until now, it has basically been a category that has been mostly taken for granted. Our Athletes that participate in the paddlesports industry are amongst the most prolific candidates to suffer from sunburn, skin damage, photo-aging and unfortunately in many cases, skin cancer. SIMPLY PUT, quality suncare products for people like us are not an accessory, but a necessity!

Sunday, February 27, 2011

Pat Dolan and Ryan Dolan, Scorpius XM Downwind Video!

Pat Dolan and Ryan Dolan, Scorpius XM (Kai Wa'a) Downwind Video!
Ryan Dolan, K1-Olympic Prep (http://www.facebook.com/dolanbros)
Vertra Sunscreen's Pat Dolan shows why he is one of Hawaii's best OC1 paddlers. Check out this quick video of Pat on an epic downwind run day at home in the Islands. Paddling his Kai Wa'a Scorpius XM, Dolan makes surfing this technical bumps look easy!



Ryan, playing on his OC1 outside the Mokulua Islands on the Eastside of Oahu.

Friday, February 25, 2011

Vertra's Danny Ching and Anthony Vela on an afternoon Cruz Paddle Session

Vertra Enthusiasts Morgan Hoesterey in Costa Rica

Vertra Enthusiasts Morgan Hoesterey in Costa Rica


Vertra Sunscreen enthusiast Morgan Hoesterey from Destination 3 Degrees, is in Costa Rica with fellow participant Jenny Kalmbach. Check out their quick downwind video they put up with SUP the Mag. Also killer shot of Morgan using the Signature Shane Dorian Kona Gold Stick before heading out on her downwind run!

Friday, February 18, 2011

Vertra Sunscreen Welcomes Joel Mason to the Paddlesports Team


::FOR IMMEDIATE RELEASE::

Joel Mason- 2010 Molokai Channel

Vertra Welcomes Joel Mason to the Paddlesports Team

NSW Central Coast, Australia (February 19th, 2011) Vertra Elemental Resistance Sunscreen is proud to welcome Australian Joel Mason to the paddlesports team. Raised in Copacabana on the NSW Central Coast of Australia, the ocean lifestyle was in his blood form the start.  Like most Australians, Mason was apart of the Surf Lifesaving clubs competing in nippers with his brother and continued his success into his teens. “I enjoyed competing,” commented Mason, “the water events were my forte especially the board divisions.”

Joel maximized his time in the ocean picking up surfing at age 10. Since then he has spent most of his twenties traveling the world surfing, professional lifeguarding, and now currently a high school teacher in Australia. Mason took the paddling community by surprise last year coming to Oahu to compete in the annual World Championship of paddleboarding; the 32-mile Molokai to Oahu paddleboard race. He finished in an impressive 3rd place overall finish behind fellow Australian and Vertra Sunscreen teammate Jackson English. “I fulfilled my dream of racing across the Molokai channel last year,” Mason explained, “this year I hope to return and experience the same success.” Other notable results from the 2010 season include a 1st place finish at the Hennessey’s International Paddleboard Race, Bridge to Beach race in Sydney and 2nd place at the Cline Mann Memorial Race.

Joel is an avid ocean athlete with a long list of on and off the water accomplishments. If last year was a preview of the type of results Mason can post, than the 2011 season should be top notch for Mason. “I am stoked to be apart of the Vertra team” comment Mason, “the sunscreen works for me and keeps my skin sunburn free when I am out on a 3-hour paddling race or a marathon surf session.”

Please help Vertra Elemental Resistance welcome Joel Mason to the paddlesports team! 
Joel Mason

Vertra Sunscreen embodies the characteristics of being a quality, innovative and stylish product. Our superior line of sun resistant products carries the full endorsement of the Hawaii Lifeguard Association in addition to all our products bare the Skin Caner Foundation Official Seal of Recommendation. We have developed, formulated, and manufactured a product with superior ingredients in a designer quality fashion…we would not settle for anything less!

For any additional information regarding Vertra Sunscreen, dealer locations or the Vertra Paddlesports team, Contact: 
Eric Abbott at: wailupeabbott@gmail.com (808)-551-9890. 
Or visit us on: 


Joel



Wednesday, February 16, 2011

Vertra's Lauren Bartlett Takes the Win

Vertra's Lauren Bartlett Takes the Win
Vertra Sunscreen's Lauren Bartlett was back in the OC1 last weekend on Maui winning the LuLu's race. She was in her new pink Kai Wa'a Scorpius XS. Lauren will be training once again for the 2011 Steinlager Kaiwi Channel OC1 World Championships in April.

Tuesday, February 15, 2011

Vertra's John Becker- Starts the 2011 SUP Season Off Strong!

Vertra's John Becker- Starts the 2011 SUP Season Off Strong!
Vertra Sunscreen's John Becker started the 2011 SUP season off strong with a top finish at the Hal Rosoff Classic last weekend.  John was racing on his new Joe Bark Paddleboard Surftech 14 ft. Dominator. As the season progresses, John will be amongst the leaders at each race!

John Becker

Testing the new Surftech Bark Model


Vertra Sunscreen embodies the characteristics of being a quality, innovative and stylish product. Our superior line of sun resistant products carries the full endorsement of the Hawaii Lifeguard Association in addition to all our products bare the Skin Caner Foundation Official Seal of Recommendation. We have developed, formulated, and manufactured a product with superior ingredients in a designer quality fashion…we would not settle for anything less!

For any additional information regarding Vertra Sunscreen, dealer locations or the Vertra Paddlesports team, Contact: 
Eric Abbott at: wailupeabbott@gmail.com (808)-551-9890. 
Or visit us on: