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Hawaii
Proper Suncare, is proper Skincare, and to take proper care of your skin, you have to take the enitre process seriously. When we Started Vertra Elemental Resistance in 2004, we vowed to do just that, to make a serious push and bring skincare awareness to the forefront of our market because until now, it has basically been a category that has been mostly taken for granted. Our Athletes that participate in the paddlesports industry are amongst the most prolific candidates to suffer from sunburn, skin damage, photo-aging and unfortunately in many cases, skin cancer. SIMPLY PUT, quality suncare products for people like us are not an accessory, but a necessity!

Sunday, February 27, 2011

Pat Dolan and Ryan Dolan, Scorpius XM Downwind Video!

Pat Dolan and Ryan Dolan, Scorpius XM (Kai Wa'a) Downwind Video!
Ryan Dolan, K1-Olympic Prep (http://www.facebook.com/dolanbros)
Vertra Sunscreen's Pat Dolan shows why he is one of Hawaii's best OC1 paddlers. Check out this quick video of Pat on an epic downwind run day at home in the Islands. Paddling his Kai Wa'a Scorpius XM, Dolan makes surfing this technical bumps look easy!



Ryan, playing on his OC1 outside the Mokulua Islands on the Eastside of Oahu.

Friday, February 25, 2011

Vertra's Danny Ching and Anthony Vela on an afternoon Cruz Paddle Session

Vertra Enthusiasts Morgan Hoesterey in Costa Rica

Vertra Enthusiasts Morgan Hoesterey in Costa Rica


Vertra Sunscreen enthusiast Morgan Hoesterey from Destination 3 Degrees, is in Costa Rica with fellow participant Jenny Kalmbach. Check out their quick downwind video they put up with SUP the Mag. Also killer shot of Morgan using the Signature Shane Dorian Kona Gold Stick before heading out on her downwind run!

Friday, February 18, 2011

Vertra Sunscreen Welcomes Joel Mason to the Paddlesports Team


::FOR IMMEDIATE RELEASE::

Joel Mason- 2010 Molokai Channel

Vertra Welcomes Joel Mason to the Paddlesports Team

NSW Central Coast, Australia (February 19th, 2011) Vertra Elemental Resistance Sunscreen is proud to welcome Australian Joel Mason to the paddlesports team. Raised in Copacabana on the NSW Central Coast of Australia, the ocean lifestyle was in his blood form the start.  Like most Australians, Mason was apart of the Surf Lifesaving clubs competing in nippers with his brother and continued his success into his teens. “I enjoyed competing,” commented Mason, “the water events were my forte especially the board divisions.”

Joel maximized his time in the ocean picking up surfing at age 10. Since then he has spent most of his twenties traveling the world surfing, professional lifeguarding, and now currently a high school teacher in Australia. Mason took the paddling community by surprise last year coming to Oahu to compete in the annual World Championship of paddleboarding; the 32-mile Molokai to Oahu paddleboard race. He finished in an impressive 3rd place overall finish behind fellow Australian and Vertra Sunscreen teammate Jackson English. “I fulfilled my dream of racing across the Molokai channel last year,” Mason explained, “this year I hope to return and experience the same success.” Other notable results from the 2010 season include a 1st place finish at the Hennessey’s International Paddleboard Race, Bridge to Beach race in Sydney and 2nd place at the Cline Mann Memorial Race.

Joel is an avid ocean athlete with a long list of on and off the water accomplishments. If last year was a preview of the type of results Mason can post, than the 2011 season should be top notch for Mason. “I am stoked to be apart of the Vertra team” comment Mason, “the sunscreen works for me and keeps my skin sunburn free when I am out on a 3-hour paddling race or a marathon surf session.”

Please help Vertra Elemental Resistance welcome Joel Mason to the paddlesports team! 
Joel Mason

Vertra Sunscreen embodies the characteristics of being a quality, innovative and stylish product. Our superior line of sun resistant products carries the full endorsement of the Hawaii Lifeguard Association in addition to all our products bare the Skin Caner Foundation Official Seal of Recommendation. We have developed, formulated, and manufactured a product with superior ingredients in a designer quality fashion…we would not settle for anything less!

For any additional information regarding Vertra Sunscreen, dealer locations or the Vertra Paddlesports team, Contact: 
Eric Abbott at: wailupeabbott@gmail.com (808)-551-9890. 
Or visit us on: 


Joel



Wednesday, February 16, 2011

Vertra's Lauren Bartlett Takes the Win

Vertra's Lauren Bartlett Takes the Win
Vertra Sunscreen's Lauren Bartlett was back in the OC1 last weekend on Maui winning the LuLu's race. She was in her new pink Kai Wa'a Scorpius XS. Lauren will be training once again for the 2011 Steinlager Kaiwi Channel OC1 World Championships in April.

Tuesday, February 15, 2011

Vertra's John Becker- Starts the 2011 SUP Season Off Strong!

Vertra's John Becker- Starts the 2011 SUP Season Off Strong!
Vertra Sunscreen's John Becker started the 2011 SUP season off strong with a top finish at the Hal Rosoff Classic last weekend.  John was racing on his new Joe Bark Paddleboard Surftech 14 ft. Dominator. As the season progresses, John will be amongst the leaders at each race!

John Becker

Testing the new Surftech Bark Model


Vertra Sunscreen embodies the characteristics of being a quality, innovative and stylish product. Our superior line of sun resistant products carries the full endorsement of the Hawaii Lifeguard Association in addition to all our products bare the Skin Caner Foundation Official Seal of Recommendation. We have developed, formulated, and manufactured a product with superior ingredients in a designer quality fashion…we would not settle for anything less!

For any additional information regarding Vertra Sunscreen, dealer locations or the Vertra Paddlesports team, Contact: 
Eric Abbott at: wailupeabbott@gmail.com (808)-551-9890. 
Or visit us on: 


Monday, February 14, 2011

Vertra's Matt Becker's SUP Trip to Hawaii!

Vertra's Matt Becker's SUP Trip to Hawaii!


Vertra Sunscreen's Matt Becker returned home to Santa Barbara yesterday after two week on Oahu's North Shore. Check out some of his pictures!


Vertra's Matt Becker (Red) and Kai Lenny (Blue)

Matt Becker during the Heat

Matt before his heat

Matt bombing a wave at Sunset. 

Sunset


Vertra Sunscreen embodies the characteristics of being a quality, innovative and stylish product. Our superior line of sun resistant products carries the full endorsement of the Hawaii Lifeguard Association in addition to all our products bare the Skin Caner Foundation Official Seal of Recommendation. We have developed, formulated, and manufactured a product with superior ingredients in a designer quality fashion…we would not settle for anything less!

For any additional information regarding Vertra Sunscreen, dealer locations or the Vertra Paddlesports team, Contact: 
Eric Abbott at: wailupeabbott@gmail.com (808)-551-9890. 
Or visit us on: 

Riggs Naopoleon & Matt Becker at 2011 Sunset Pro

Riggs Naopoleon & Matt Becker at 2011 Sunset Pro
Matt Becker

Riggs Napoleon

Thursday, February 10, 2011

Vertra's Kai Lenny Wins 2011 SUP Sunset Pro!

Vertra Sunscreen's Kai Lenny Wins 2011 SUP Sunset Pro!

Photo: www.standupworldtour.com

Congrats to Vertra's Kai Lenny for winning the 2011 Sunset Pro! In a dominating fashion, Lenny won all of his preceding heats leading up to the final. In a 4-man heat, Lenny battled fellow Maui boy Zane Schweitzer, as well as Peyo Lizarazu and Robbin Johnston. Kai won the final by 1 point over Johnston.

Kai Lenny's Progression to the Finals!
Round 1


Round 3

Quarter Finals
Semi Final

Finals

Vertra Sunscreen embodies the characteristics of being a quality, innovative and stylish product. Our superior line of sun resistant products carries the full endorsement of the Hawaii Lifeguard Association in addition to all our products bare the Skin Caner Foundation Official Seal of Recommendation. We have developed, formulated, and manufactured a product with superior ingredients in a designer quality fashion…we would not settle for anything less!

For any additional information regarding Vertra Sunscreen, dealer locations or the Vertra Paddlesports team, Contact: 
Eric Abbott at: wailupeabbott@gmail.com (808)-551-9890. 
Or visit us on: 

Monday, February 7, 2011

Vertra’s Travis Grant Leads Outrigger Australia to a National Title




Travis Grant winning the 500m Sprint


::FOR IMMEDIATE RELEASE::

Vertra’s  Travis Grant Leads Outrigger Australia to a National Title


Gold Coast, Australia (February 7th, 2011) Vertra Sunscreen’s Travis Grant confirmed his reputation of  being one of the most dominant ocean paddlers in Australia by winning the Australian National Outrigger Title this past weekend. Hailing from the Gold Coast, Grant was the outright winner in the AOCRA National Title 500m OC1 sprints. Claiming the gold medal at Coomera Lake, Grant smashed the final heat by 4 seconds over club mate Leo Young.

“The sprint championships has always been one race that eluded me so it is certainly good to finally add the Australian Gold medal to the collection,” Grant explained after the event. After his win in the OC1, Grants then steered the Outrigger Australian six-man canoe to a National Championship.

Grant in the past 6 months has racked up a long list of elite accomplishments. It does not seem to matter which ocean craft he paddles, Grant manages to finish on top. Earlier this year Grant finished 2nd overall in the Battle of the Paddle elite standup race in Honolulu, Hawaii. “I love the ocean and I love to compete,” Grant commented “I am fortunate enough to get to travel and race around the world.” In the coming months Travis will head back to Hawaii for the OC1 World Championships. 

Vertra Sunscreen embodies the characteristics of being a quality, innovative and stylish product. Our superior line of sun resistant products carries the full endorsement of the Hawaii Lifeguard Association in addition to all our products bare the Skin Caner Foundation Official Seal of Recommendation. We have developed, formulated, and manufactured a product with superior ingredients in a designer quality fashion…we would not settle for anything less!

For any additional information regarding Vertra Sunscreen, dealer locations or the Vertra Paddlesports team, Contact: 
Eric Abbott at: wailupeabbott@gmail.com (808)-551-9890. 
Or visit us on: 


Grant winning the Heat!

Outrigger Australia 


Friday, February 4, 2011

Kai Lenny: Gets ready for Sunset Beach Pro 2011


Vertra Sunscreen's Kai Lenny: Gets ready for Sunset Beach Pro 2011


The 2010 Sunset Beach Pro SUP champion, Vertra's Kai Lenny is heading back to the North Shore this week to defend his title. The 2011 event is being held starting February 6th through the 13th. For more information on the event checkout:www.standupworldtour.com  


Wednesday, February 2, 2011

Gillian Gibree Joins Forces with Vertra: Elemental Resistance Sunscreen



::FOR IMMEDIATE RELEASE::

Contact:
Eric Abbott
wailupeabbott@gmail.com
Vertra: Elemental Resistance Marketing



Gillian Gibree Joins Forces with Vertra: Elemental Resistance Sunscreen

San Diego, CA (February, 2 2010) Vertra: Elemental Resistance Sunscreen is proud to welcome Gillian Gibree to the paddlesports team. As a Massachusetts native, Gibree’s passion and success in the paddling world was cultivated form her experiences working as a lifeguard in Cape Cod. Prone Paddling, swimming, surfing and competing at lifeguard events shaped Gibree into the ocean force she is today. “I’m excited to be apart of the Vertra team,” commented Gibree “I have used the product for years when lifeguarding, surfing, SUPing, instructing, and anything else in the ocean!” Now living in San Diego, Gillian has decided to share her love for beach fitness and overall health through her company Paddle Into Fitness.

Gibree earned a B.S. in Sports Management and started her company Paddle Into Fitness. These classes offer lessons to beginner SUP paddlers, athletes and individuals interesting in SUP Yoga and SUP fitness in San Diego. www.paddleintofitness.com

As the 2011 SUP racing season gets underway, Gibree’s racing schedule will be filled as she tours across the country as well as internationally. Some event highlights to catch Gibree at this season will be the: Rainbow Sandals Battle of the Paddle, Molokai2Oahu World Championships, Teva Mountain Games-SUP Whitewater, and the Punta Sayulita Classic in Mexico.

Humble and dedicated to the fitness and active lifestyle, Gibree is a true ocean athlete to the core. “I look forward to a fun year of racing and surfing around the world,” commented Gibree. Please help Vertra: Elemental Resistance Sunscreen welcome Gillian Gibree to the paddlesports team. 



Vertra Sunscreen embodies the characteristics of being a quality, innovative and stylish product. Our superior line of sun resistant products carries the full endorsement of the Hawaii Lifeguard Association in addition to all our products bare the Skin Caner Foundation Official Seal of Recommendation. We have developed, formulated, and manufactured a product with superior ingredients in a designer quality fashion…we would not settle for anything less




For any additional information regarding Vertra Sunscreen, dealer locations or the Vertra Paddlesports team, Contact: 

Eric Abbott at: wailupeabbott@gmail.com (808)-551-9890. 
Or visit us on: 


Tuesday, February 1, 2011

Dolan Brothers-Tops at Local Paddling Race

Dolan Brothers-Tops at Local Paddling Race

Vertra Sunscreen's Dolan Brothers (Ryan & Patrick) are among Hawaii's top Outrigger/Surfski/ K1 paddlers.  In preparation for the 2012 London Olympic Games, the Dolan Brothers are continuing their training at home, in the warm waters of Hawaii, under the strategic coaching of Guy Wilding. "We love Hawaii, and we enjoy training at our local kayaking club (HCKT)," commented Ryan.  Hawaii Canoe and Kayak Team (HCKT) is an Olympic Development Program designed to elevate Hawaii's elite paddling athletes to be competitive on the world scale. Ryan and Patrick have been USACK National Team Members since 2006.

This past weekend Patrick Dolan took top honors in the Surfski Divison of the PA'A race from Makapu'u to Pinky's Cannal. Ryan took 6th in the OC1 Divison.

Patrick Dolan 1st Place Surfski

Ryan Dolan 6th place OC1


Vertra Sunscreen embodies the characteristics of being a quality, innovative and stylish product. Our superior line of sun resistant products carries the full endorsement of the Hawaii Lifeguard Association in addition to all our products bare the Skin Caner Foundation Official Seal of Recommendation. We have developed, formulated, and manufactured a product with superior ingredients in a designer quality fashion…we would not settle for anything less



For any additional information regarding Vertra Sunscreen, dealer locations or the Vertra Paddlesports team, Contact: 

Eric Abbott at: wailupeabbott@gmail.com (808)-551-9890. 
Or visit us on: